Most of today’s generation below the age of 30 using dating apps to find partners for themselves. Gen Z holds the biggest half of the pie with maximum reliance and use of dating apps. In this hyper-social world, where most activities can take place on the phone, dating too has become, easy, quick and mostly stress-free. Melissa Hobley, Global CMO, Tinder talks to Storyboard18’s Shibani Gharat about the new-age dating trends in 2023 and Tinder’s plans for the future.
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