Aashrey Baliga – Page 10

ONEOTT Intertainment Ltd and 7Star Group announce strategic alliance to grow business

The alliance is also developing plans to offer integrated services to their customers that would extend beyond broadband to other services like OTT, IPTV, WIFI, VoIP/intercom and even bespoke CCTV solutions.

Both partners are looking to focus on growing the broadband business in Maharashtra initially, whilst setting the tone to expand services together in other markets.

DHL Express extends partnership with Mumbai Indians for Tata IPL 2024 season

This season DHL Express will plant six trees for every six hit by the Mumbai Indians during the IPL season.

DHL Express will continue as the principal sponsor and official logistics service provider.

Movado partners with Rajasthan Royals, becomes official time partner for Tata IPL 2024

Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, said, “We are thrilled to welcome Movado as our Official Time Partner for the season."

Through this collaboration, Movado becomes the Official Time Partner of the Rajasthan Royals for the 2024 season.

Vodafone Idea announces new all-in-one entertainment app: One subscription for multiple platforms

The app will be accessible via smartphones, smart TV’s and the web. (Image sourced via Vi wrbsite)

The app will include over 13 apps and 400 live TV channels, along with complementary access to multiple content libraries, reported ET.

Meet L&K Saatchi & Saatchi’s Kartik Smetacek and Rohit Malkani: Find out what the mandate for CCO’s is today

"This is a sore topic with me, to be honest. I could write a whole book on this! The system of pitching in our industry is in dire need of re-evaluation," said Rohit Malkani.

Storyboard18 caught up with the duo to not only understand the mandate for CCO’s today but also get a fair idea of how the agency ecosystem is evolving and how much conversations with marketers have changed these days.

IPL: How it all started and ad man Piyush Pandey’s role in the IPL’s creation

Pandey's pivotal role in drafting the IPL proposal in the mid-1990s underscores his enduring connection to the sport and his foresight in recognizing the potential of a franchise-based cricket league in India.

The IPL’s journey from humble beginnings to the world’s most popular cricket league is a remarkable tale of vision to victory.

Prateek Chugh joins Simpl as vice president – D2C business

Chugh has over 10 years of experience and has worked with companies like OYO, Classplus, Spyne and Lentra.

He perviously worked as Business head with Classplus India.

Zomato uses contextual advertising in new IPL campaign; collaborates with multiple celebrities

By bridging the gap between cricket and food enthusiasts, Zomato's campaign creates a symbiotic relationship that is aimed at enhancing the overall experience for fans nationwide.

Zomato has created over 900 assets spanning platforms like CTV, Print, Outdoor and cricket affinity apps.

Madison World reveals new look on 36th anniversary

Lara Balsara Vajifdar, executive director , Madison World, said, “We have always been pioneers in the realm onfinnovation nd ideation. Our brand new look and feel encapsulates our evolution and growth over the years yet retaining some of our core values.”

The new branding showcases the agencies commitment to staying at the forefront of the advertising and media industry. It is minimal, yet powerful; modern, yet timeless; sharp, yet approachable, the company said in a press release.

Ad body ASCI to help advertisers get ready for digital data protection law

The White Paper also encapsulates insights on this complex issue, gathered from a cross-section of businesses across sectors including organizations such as HUL, Google, Dream11, Pepsico, MakeMyTrip, White Rivers Media, Pidilite, UB and Leadsquared.

ASCI has released a whitepaper in collaboration with legal firm Lexplosion to empower stakeholders with actionable knowledge to thrive in the evolving digital landscape.