Aashrey Baliga – Page 9

PM Modi emphasises importance of advanced AI education and content verification measures during discussion with Bill Gates

Additionally, he emphasised the need for a strong legal framework to govern both AI and deepfake technologies, highlighting the significance of responsible regulation in the swiftly changing digital environment. (Image source: Moneycontrol)

On March 28, PM Modi and Bill Gates convened for talks encompassing AI, digital public infrastructure, and climate change. Gates commended India’s embrace of technology, while PM Modi underscored initiatives like ‘Namo Drone Didi,’ focusing on empowering women. Additionally, PM Modi promoted AI education, implementing watermarks on AI content, and regulating deceptive deepfake technology.

Cleartrip appoints Tavleen Bhatia as Chief Marketing and Revenue Officer

Bhatia has a proven track record of driving growth and innovation in e-commerce.

Bhatia joins Cleartrip from Flipkart, where she was the head of growth, marketing and monetization for Flipkart Mobiles.

Government issues advisory against calls impersonating DoT, threatening people to disconnect mobile numbers

The DoT has also issued advisory about WhatsApp calls from foreign origin mobile numbers (like +92-xxxxxxxxxx) impersonating government officials and duping the people. (Image source: Unsplash)

Cautions on misuse of mobile numbers, WhatsApp calls from foreign origin mobile numbers (like +92-xxxxxxxxxx) impersonating Government officials.

The Indian Premier League and the India Political League: Where are advertisers hedging their bets?

News as a genre can be leveraged in new and innovative ways to expand and deepen audience interest and engagement across media like TV, digital and social media.

In a panel discussion with Storyboard18’s editor Delshad Irani, Rahul Shivshankar, consulting editor, Network18, Ajay Dang, president and head – marketing at UltraTech Cement, Gaurav Ramdev, CMO, Protean eGov Technologies and Mohit Joshi, CEO, Havas Media Network India talk about how advertisers are planning their media strategies, in this mega-eventful year.

Mum’s the word: Ad and marketing agencies wary of talking about the poll-related work

It’s quite a predicament, says one ad agency head who wished not to be named. “On the one hand, you want to talk about the work because it is an election-related campaign, on the other hand, it would be tricky if you do,” he said. (Representative image by Kristina Flour via Unsplash)

Ad and marketing agencies are not willing to openly talk about political campaigns for 2024. Reasons range from contract-related clauses to party orders to fear of social media backlash and impact on employees.

Span Communications wins ‘Digital Agency of the Year’ at Star of the Industry Awards

Furthermore, Span Communications was awarded the Platinum Winner at the Muse Awards 2024.

Naresh Kheterpal, the CEO of Span Communications, was awarded ‘Transformational CEO of the Year.’

Mast or Meh?: Symphony’s summer ad for coolers is too cool

Still from the ad.

Storyboard18’s daily ‘Mast Or Meh?’ take. Watch Symphony’s hilariously cool ad for its summer campaign. Rating: Mast

HUL in talks to potentially sell Pureit water purifier business

HUL has been having informal discussions with prospective buyers, including bulge bracket private equity funds.

The FMCG giant has been in talks with prospective buyers, exploring the possibility of the sale. However, no formal decision has been made yet, as per moneycontrol.

Sanjiv Mehta forms joint venture with L Catterton to expand business in India

Mehta will be involved with LCA and the firm’s other global fund platforms more broadly, where his skills and insights can be leveraged.

Mehta was most recently President of Unilever South Asia as well as Chairman/CEO and Managing Director of Hindustan Unilever Limited (“HUL”) from 2013 to June 2023.

Adobe introduces firefly services and custom models to accelerate enterprise content creation and production

Adobe’s latest innovations allow creatives to free up time to focus on unique creative expression, as well as work on more strategic, higher-value work. (Representative image by Possessed Photography via Unsplash)

New generative AI capabilities powered by Adobe Firefly help organizations automate content production and tailor it to their brand, powering personalization at scale