Author: Aashrey Baliga

Maruti Suzuki achieves annual sales exceeding 2 million cars, led by SUVs

The company said that it commenced exporting operations in 1987 and currently accounts for approximately 40 percent of India's total vehicle exports. (Representative Image: Adrian Balasoiu via Unsplash)

Maruti Suzuki’s car sales for the previous fiscal year reached 21.35 lakh units, marking an 8.6 percent increase compared to the preceding financial year’s 19.66 lakh units.

Tech ad showdown: The most memorable comparative campaigns in history

Stills from the ads.

In the arena of technology and innovation, the battle for supremacy isn’t just fought with cutting-edge products and sleek designs—it’s waged with wit, humor, and the occasional playful jab. As we dive into the world of comparative ads, we’re not just exploring the history of marketing strategies; we’re delving into a saga of rivalries, creativity,… Continue reading Tech ad showdown: The most memorable comparative campaigns in history

HDFC Bank responds to Bengaluru doctor for criticism over persistent loan solicitation calls

The doctor's situation resonated with other users on X platform. (Representative Image: National Cancer Institute via Unsplash)

Dr. Sundar Sankaran expressed frustration with the increasing annoyance caused by HDFC loan requirement callers. He noted that even when attempts are made to block these calls, reacting with anger only results in more persistent calls.

Be no fool: Securing your ad budget against made-for-advertisers (MFA) websites

Contrary to some assumptions, the majority of traffic to MFA sites is legitimate, with real users visiting these pages rather than bots. (Representative Image: Mathieu Stern via Unsplash)

The primary concern among advertisers revolves around brand safety, as MFA sites often feature or aggregate content without regard to its quality or relevance, potentially placing ads next to undesirable content.

Zee layoffs: Punit Goenka cuts tech and innovation centre by 50 percent

In line with his strategic plan focused towards achieving the targeted goals, ZEE's MD and CEO Punit Goenka proposed the implementation of a lean and streamlined management structure to the Board on April 5. The streamlining process included rationalisation of the workforce by 15 percent.

The Company recently announced the strategic realignment of its Revenue vertical, that is now being directly driven by the MD & CEO.