Author: Aashrey Baliga

Active internet users to reach 900 mn by 2025: Report

These findings come on the heels of HCLTech's strategic brand transformation efforts initiated 15 months ago. (Representative image by Kelvin Han via Unsplash)

A joint report released by Internet and Mobile Association of India (IAMAI) and Kantar, states that the current 759 mn ‘active’ internet users in India for 2022 is expected to touch 900 mn by 2025.

PHDCCI launches Centre of Excellence in Green Hydrogen, recognises trailblazing Indian enterprises and individuals

This Seminar was led by experts from India and Germany and was an informative session for MSMEs and the other stakeholders in the energy ecosystem to build their understanding of the green Hydrogen sector, its technicalities, supply and demand, potential opportunities, and the developments in India and around the world.

The Centre of Excellence recognises contributions of individuals and enterprises revolutionising the renewable energy landscape.

Condoms and deodorants are quite complementary: Sudhir Sitapati, Godrej Consumer Products

Sudhir Sitapati also shared his insights on building brands in today’s India. But adding a word of caution when he said India is not doing as well as it seems to be doing in the context of FMCG volumes.

Sudhir Sitapati, Managing Director and CEO, Godrej Consumer Products, wrote in a LinkedIn post after the company conducted the townhall with employees at Raymond Consumer Care (RCCL).

TATA IPL fan parks a nation-wide hit as massive crowds gather to catch action on JioCinema

It is the first time that a sporting event is being streamed digitally at such a large scale for community viewing.

Access to the TATA IPL Fan Park is free of cost. The fan park had a wide variety of offerings for people of all ages, including a dedicated family zone, kids zone, food & beverages, and the JioCinema experience zone.

Global market witnesses entry of 1 billion new online shoppers strengthening digital commerce: Accenture study

Interactive Avenues will be responsible for managing TTK Healthcare’s e-commerce presence and increasing sales across key marketplaces and quick commerce platforms. (Representative image by Andy Hermawan via Unsplash)

Millennials, Gen Z and Gen Alpha consumers are emerging over the next decade in eight fast-growing countries signaling a need for companies to reinvent their digital commerce strategies

Talent bleed: Ad agencies are losing people. But where are they going?

Industry executives that Storyboard18 spoke to shared that often the roles at the new age companies are an extension of candidate's profile at an agency set-up. (Representative image by Belinda Fewings via Unsplash)

New-age companies, streamers and EV companies are scooping up talent from both mainline and digital ad agencies. What’s on offer are better pay packages, work-life balance and better growth opportunities.

Do physical brand stores stand a chance in a hyper-digital world?

The Indian fashion brand, Sabyasachi, is a prime example of a brand that has leveraged the power of brand stores to build loyalty and create a unique customer experience. Sabyasachi's stores themselves are works of art, with intricate detailing and carefully curated decor that transports customers into a world of classical luxury and nostalgia laced glamour. (Image via Twitter)

Every day millions across the world shop online and our phygital existence has changed everything. But do not underestimate the power of brand stores. Here’s why.

Simply Speaking: The incessant whirlpool of internet as brand medium

Everything is measured in terms of likes and shares. The power a social network brings to politics is, by itself, something worthwhile. (Representative image by George Kedenburg III via Unsplash)

Social media is a show cabinet for the individual. Jonathan Haidt, a social psychologist claims that the way the Instagram works is changing how teenagers think. The need for approval of how they look and what they say and what they’re doing, is forever increasing. The view of self is now constructed from online evaluation of others.