Aashrey Baliga – Page 127

Benetton CEO Massimo Renon: Indian consumers will be profiled as future consumers for Benetton

Massimo Renon, CEO, Benetton Group

Addressing Benetton’s second-largest global market, CEO Massimo Renon tells Delshad Irani about the company’s plans to make brand Benetton cool again.

Indian Women’s Cricket team captain Harmanpreet Kaur on increased viewership and brand interest in women’s cricket

Indian Women's Cricket Team Captain, Harmanpreet Kaur

Harmanpreet Kaur, a cricketer, talks about the future of women’s cricket, the biggest change, increased viewership, and more.

Google announces launch of Ads Transparency Center

Social media users reprimanded Gemini as ‘absurdly woke’ and ‘unusable’ after requests to generate representative images for subjects prompted the creation of bizarrely revisionist pictures. (Representational image: Rajeshwar Bachu via Unsplash)

Google’s Ads Transparency Center, which is a searchable hub of all ads from verified advertisers, has been launched globally to provide users with more control over their online experiences

Mastercard’s Manasi Narasimhan on how the payments major is leveraging sports sponsorships in India

Manasi Narasimhan, VP and head, marketing and communications, Mastercard

Manasi Narasimhan, Vice-President and Head, Marketing and Communications, South Asia, Mastercard, speaks to Storyboard18 about the company’s accelerated sports marketing strategy.

Mast & Meh: Microsoft, Dream11, Limca, Lay’s, Lumikai, Kotak Life

Stills from the Mast and Meh ads this week. Take a look at unskippable commercials and the ones we wish we could have skipped

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Ajit Gurnani appointed as chief business development officer, Publicis Groupe, South Asia

Ajit Gurnani has been with Groupe for nearly 8 years now across various roles in Zenith and Publicis Media. Apart from the agency and media experience he gained through leadership roles in leading media networks, he also brings a wide spectrum of client-side experience from his stint at Marico and others.

Gurnani takes on this role in addition to his current role as chief growth officer, Publicis Media Services, India wherein he works closely with Tanmay Mohanty, CEO, of Publicis Media Services India.

Havas Group launches ‘Havas Play’ brand globally

Britannia Marie Gold's My Startup program has successfully run for four seasons, providing an ecosystem to budding women’preneurs to get funding and skilling support. (Representative image by Michał Bożek via Unsplash)

Havas Play leverages the unique benefits of Vivendi ownership and delivers a proprietary approach to data and measurement across brand experiences. In India, Havas Sports and Entertainment, Havas Content, and Cake India will combine and rebrand as Havas Play.

Author: Aashrey Baliga