Author: Aashrey Baliga

Climate change poses threat to India’s wellbeing, Technology ensures sustainable future: Mubadala report

The Ministry has achieved 100% target in disposing Public Grievances, Public Grievance Appeals, and has disposed 21 MP references, 2 PMO references and 7 Parliamentary Assurances. (Representational image by Markus Spiske via Unsplash)

Climate change outstrips other megatrends as the greatest threat, impacting health, the environment and business, with India strongly feeling that this requires a transition to a low carbon economy, at 92 percent. India sees digital technologies presenting the greatest opportunity to advance wellbeing.

Clutter Breakers: Ixigo’s latest AI powered bluetooth headset takes internet by storm

Ixigo has released an intriguing campaign promoting a rather futuristic and very helpful product. The AI-powered headsets monitor your surroundings as well as every action that you do. Accordingly, they inform you of any obstacles, and provide useful information in real-time.

Ixigo claims its latest product, ‘bhAI’ – a bluetooth headset powered by AI will provide consumers real-time information and updates that makes their travels easy. Well pranked, Ixigo.

Mumbai Indians inks 25 brand sponsorships for Tata IPL 2023

The new partners in 2024 include Skechers, Castrol, Goldi Solar, Cadbury Dairy Milk, Sanghvi S3 Group, Kingfisher, Kaspersky, Pokémon, NIC Ice Creams, Bugles, GK TMT and BGMI Krafton.

Out of the 25, Mumbai Indians on-boards 11 new partners this season including Mahindra, Bisleri and Viacom18. It continues it partnerships with the rest that include Acko, Dream11 and JioCinema among more.

Bang In The Middle’s Prathap Suthan on why he will never quit being a copywriter

"I am in advertising. I am in creative. I am a copywriter. And I am not quitting this business. Neither should you. Not now. Not ever." - Prathap Suthan, CCO, Bang In The Middle

Copywriting is one of the professions in danger with AI tools taking centre stage. Prathap Suthan, CCO, Bang In The Middle talks about the importance of copywriting in advertising and why the ad industry will always need copywriters.

State elections will boost news channels revenues this year: Madison Media’s Amol Dighe

"One big shift will be how sports reaches out to more consumers through digital. With media companies offering attractive schemes for consumers to watch sport on digital platforms, it will certainly lead to more consumption." - Amol Dighe, CEO, Investments and Business Development, Madison Media

Amol Dighe, CEO, Investments and Business Development, Madison Media, talks about adex growth, big shifts in media landscape and why broadcasters are looking at integrated ad deals.

Herbalife becomes the official partner of BCCI for Tata IPL 2023

The IPL 2023 is scheduled to be played in the country starting this month, from March 31 to May 26. (Representative Image via Unsplash)

Herbalife sponsors more than 150 world-class athletes, teams, and events around the globe, which include sporting legends like Virat Kohli, Mary Kom, Manika Batra, Lakshya Sen, and recently signed Smriti Mandhana and Palak Kohli. 

Hair gummies, protein powders get influencer push as brands eye India’s nutraceutical market

Clearly, the beauty and wellness category is thriving, with new brands entering the India market. Intense competition and the need to grab consumer attention could also lead to companies making tall claims. (Representative image by Aron L via Unsplash)

While such brands have swamped the market, there have been many complaints about misleading promotions by influencers as well.

Small-towners, women drive digital viewership: BCG-Meta Report

Aligned with its refreshed identity, Lionsgate Play will continue strengthening its connection with the viewers and offering a seamless entertainment experience that they can trust. (Representational image via Unsplash)

The report states that 80 percent of content-related research occurs online before content viewing with digital discovery and engagement playing significant role for both linear TV (LTV) and OTT.

Swiggy Uncle to Vodafone ZooZoos – Best IPL ads of all time

As of 2023, the IPL is now a decacorn, valued at a whopping $10.9 billion. Tata has acquired title sponsorship for Rs.577 crore and the broadcasting rights for digital have been awarded to Viacom18 for Rs. 8736 crore for the year as a part of a five year deal for Rs. 23758 crore. The television rights have been retained by Disney Star for Rs. 23575 crore.

The Indian Premier League (IPL) is the biggest sporting event in the country. As a result, the IPL franchise is a brand favourite. Some of the best ads by brands are seen during the IPL season. Let’s take a look at some of the best IPL ad campaigns of all time.

Pepsi unveils new logo, global rollout expected by 2024

In addition to the new logo, there is also an updated colour palette that introduces electric blue and black to bring contrast, vibrancy, and a contemporary edge to the classic Pepsi colour scheme, the company says.

The new Pepsi logo and visual identity will debut this fall (between September and December 2023) in North America, followed by a global rollout in 2024.