The Advisory has been issued to all media formats, including newspapers, television channels, and online news publishers, and showed specific examples where such advertisements have appeared in the media in recent times.
Author: Aashrey Baliga
IPLIX Media launches creator economy start up incubator
The agency will be launching two separate divisions to help content creators with monetisation opportunities as well as mentoring early-stage startups.
DD Free Dish: Understanding the surge in its popularity
DD Free Dish has become increasingly popular due to its ability to reach a vast rural population. Prasar Bharati’s revenue from MPEG-2 slots increased by 66 percent to Rs 1071 crore.
Campa: Rebranding an iconic brand that had faded into oblivion
Campa’s rebranding aims to break the status quo by being dynamic, vibrant and surprising with different manifestations of the same logo for different beverages.
Storyboard18 Exclusive: Prasar Bharati to increase Free Dish slots next year, CEO Gaurav Dwivedi tells Storyboard18
Prasar Bharati plans to increase Free Dish slots next year to cater to growing demand for free-to-air channels
Market excited about IPL reach that JioCinema will provide: Vikrant Mudaliar, Dream Sports
Vikrant Mudaliar, Chief Marketing Officer, Dream Sports, talks about expectation from IPL, free streaming on JioCinema and the company’s new campaign Sab Khelenge.
Indian Sports Industry crosses Rs 14,000 cr, sports celebrity endorsement market value hits Rs 729 cr: GroupM Report
The report reveals that cricket continues to dominate the Indian sports sponsorship landscape, contributing to 85 percent of the sponsorship spends, while emerging sports like football, kabaddi and marathon have seen a massive upsurge in the sponsorship spends, contributing to the remaining 15 percent.
Manas Lahiri appointed Famous Innovations’ COO
He joins the agency from Havas Group India where he was serving as the managing director (MD).
Razorpay launches AI-powered co-founder service on April 1st
The initiative comes at a time, when India is witnessing a sharp rise in entrepreneurial spirit and an increased adoption for AI
Why should marketers do sales roles? Let us ask Mondelez India’s Nitin Saini
Field sales teach you the realities, says the Mondelez India’s vice president (marketing) Nitin Saini, as he talks about his journey as a management trainee to leading the company’s multi-billion dollar brand Oreo. Being in sales also helps in understanding what leads to commercial growth, he says.