Amit Doshi, marketing chief of Britannia on leveraging technology to stay relevant, learning agility from D2C brands and why marketers need to stay endlessly curious.
Author: Aashrey Baliga
ChatGPT, Microsoft vs Alphabet, Big Tech – what you really need to know about the battle for AI supremacy
In Simply Speaking this week, explore the deep implications of the likes of ChatGPT and the grand arc of AI.
Bookstrapping: The Creative Act: A Way of Being by Rick Rubin
Hey, all you marketing minds! Do you know how to make blazing creativity a ‘given’ rather than a difficult task? Author Rick Rubin points out that its entirely in your hands! And his book has one of the most minimalistic covers you have seen in a long time! BookStrapping Rating: 3.5 stars
Cleartrip CEO Ayyappan R: No one expected this kind of resurgence in travel demand
Ayyappan R, CEO, Cleartrip talks about revenge travel, key consumer trends and expectations in the travel industry, and what end users can look forward to this year.
Wunderman Thompson India bags the ŠKODA India account
ŠKODA is a legacy brand that has won the hearts and loyalty of car lovers in India over the last 2 decades, offering luxury, accessibility and reliability. With Wunderman Thompson’s experience in auto category and enthusiasm to build distinctive narratives, they are hopeful that journey will be successful.”
Apple CEO Tim Cook bullish on India, says it is a “major focus” market
Apple is putting a significant amount of energy to grow its business in India, says CEO Tim Cook
D2C brands and influencer non- disclosures push personal care to Top 3 violative sectors: ASCI Report
According to the report, there is a 272 percent rise in monthly average of ads scrutinized by ASCI for the personal care sector; 84 percent violations from DTC brands and 68 percent by influencers.
Kellogg’s Prashant Peres on evolving breakfast category in India
Prashant Peres, Managing Director, South Asia, Kellogg, talks about new campaigns and food trends.
Valentine’s Day: Cadbury 5 Star launches an app that tracks ‘mush’ zones
The colour-coded map allows users from across the country to see where V-day celebrations are likely to be in full swing and identify quiet areas where they can do nothing in peace, far away from all the chaos.
Budget 2023: What did you think of the Union Budget 2023 presented by FM Nirmala Sitharaman?
CXOs, founders and finfluencers answer the big question and help us understand how the Union Budget impacts businesses, industries and people.