Author: Aashrey Baliga

Drew Hicks: Meet the American YouTuber who is Bihari at heart

In a recent Instagram post, Andrew Hicks expressed astonishment at his journey, evolving from a garage-based YouTuber to meeting Prime Minister Narendra Modi and receiving the first international creator award. (Image sourced via Instagram)

American YouTuber Andrew Hicks rose to fame as a viral sensation for his fluent Hindi and Bhojpuri, garnering widespread attention. Recently, he was honoured with the title of Best International Content Creator at the 2024 National Creators Award ceremony in New Delhi.

Hello Electric Era? Can manufacturers rise to the electric challenge?

In the short-term, OEMs are likely to continue the shift from performance-centered to price-centered EVs as the market slows, leveraging strategies to expand sales of cost-effective EVs with Chinese LFP batteries.

The govt’s policy’s focus on 50 percent domestic value addition within a short time frame might incentivize companies to simply assemble imported components rather than invest in full-fledged local manufacturing; and lower import duty may initially favor imported EVs, potentially slowing down the initial growth of domestic EV production.

Alia Bhatt turns 31: A look at her diverse portfolio of endorsements, investments and business ventures

Renowned for her portrayal of women in challenging roles, she has earned accolades including a National Film Award and six Filmfare Awards.

Alia Bhatt has diversified her portfolio beyond acting, from establishing her own production house, Eternal Sunshine Productions, to supporting various investments and business ventures.

CoinDCX launches new campaign to redefine perceptions surrounding bitcoin and crypto investments

India, currently leading in crypto adoption, serves as the backdrop for this campaign, echoing the sentiment that skepticism often transforms into acceptance with knowledge and experience.. (Representational Image via Unsplash)(Representational Image via Unsplash)

CoinDCX has introduced its latest initiative, the ‘Know Bitcoin’ educational campaign. This campaign will span various print and online channels, and aims to redefine perceptions surrounding Bitcoin and highlight its emergence as a formidable asset class. CoinDCX’s ‘Know Bitcoin’ campaign fosters a broader understanding and adoption of Bitcoin as a viable investment asset. The campaign… Continue reading CoinDCX launches new campaign to redefine perceptions surrounding bitcoin and crypto investments

MIB notifies Cinematograph (Certification) Rules, 2024 to improve the film certification process

Minister for Information and Broadcasting carrying forward the vision of the PM, also recognised the Indian Cinema being a significant contributor to India's soft power, promoting Indian culture, society, and values globally.

The Indian film industry is one of the biggest and most globalised industries in the world producing more than 3,000 films annually in more than 40 languages.

Gozoop Group bags integrated creative and social mandate of Love Depot

The mandate will be serviced by the group’s headquarters in Mumbai. (Image source: Moneycontrol)

The responsibilities include crafting and executing creative strategies for the brand. The group will be leveraging a multi-channel approach across conventional and unconventional platforms to tackle the challenges of the sexual wellness category.