Author: Aashrey Baliga

Signpost lands exclusive ad space on 200 of Mumbai’s new electric double-decker buses

This collaboration allows Signpost to generate revenue through ad placement and management on Mumbai's new electric double-decker bus fleet. (Image sourced via Switch website)

As part of this agreement, Signpost secures exclusive ad rights on Mumbai’s 200 new electric double- decker buses through a partnership with BEST.

McDonald’s India – North and East partner with ONDC to enhance customer accessibility

By integrating with the ONDC Network, McDonald's North and East India can now leverage technology to expand its reach and better serve customers. (Representative image by Jurij Kenda via Unsplash)

The partnership signifies the brand’s efforts to reach closer to customers by penetrating additional digital platforms.

Rinku Singh and Yashasvi Jaiswal appointed as brand ambassadors for Games24x7’s My11Circle

Fans can expect a host of exciting contests, engaging content, and exclusive opportunities to showcase their knowledge and skills on My11Circle, providing them with a gaming experience where every match offers an opportunity to engage, entertain, and win big.  

With an expanded family of cricketing sensations like Saurav Ganguly, Shubman Gill, Arshdeep Singh, Mohammed Siraj, Ruturaj Gaikwad, alongside recent additions Rinku Singh and Yashasvi Jaiswal, My11Circle stands ready to captivate cricket fans nationwide.

Delhi High Court orders Ashneer Grover to take down defamatory tweet against SBI chairman, BharatPe

Grover on March 12 tweeted, “SBI Chairmen seem to be petty people. And something very wrong at their core. I learnt it the hard way. So did SC. ;)” 

The High Court in its order, said that Grover cannot destroy BharatPe’s reputation and his tweet against the SBI chairman was “completely avoidable,” as per reports.

Electric vehicles hit 15 percent of BMW’s total sales across the world

The automaker said electrification of the vehicle portfolio contributes significantly to CO2 emissions reduction in the Group and also to the continued reduction of CO2 fleet emissions. (Representative image via Unsplash)

BMW delivered 2,554,183 premium vehicles in the year to the end of December 2023. The company’s range of fully-electric vehicles was a key growth driver.

TikTok to take on Instagram by launching new photo sharing platform

The description suggests that this app could target individuals who share a similar interest in photo-based content. (Image source: Unsplash)

TikTok is set to launch ‘TikTok Photos’ to challenge Instagram’s dominance in photo sharing, as Instagram focused on videos with Reels to compete with TikTok, prompting TikTok to create its own photo sharing app.

D2M will be the UPI moment for content: Shashi Sinha’s snap take on M&E growth and disruptions

Shashi Sinha, CEO of IPG Mediabrands India, gives his distilled take on the report's key findings and what he thinks will be the biggest disruptor for India's media and entertainment industry.

Storyboard18 caught up with Shashi Sinha, CEO of IPG Mediabrands India, to get his distilled take on key findings from the FICCI-EY media and entertainment industry report.

Aamir Khan turns 59: A glimpse of his iconic ads

With an estimated net worth of a staggering Rs 1862 crore, Khan's multifaceted career encompasses acting, production, endorsements, real estate investments, and business ventures. (Image sourced via Forbes)

Aamir Khan, renowned as the ‘Mr. Perfectionist’ commemorates his 59th birthday today, spanning a career that ranges from cult classic Bollywood films to beloved advertisements that have resonated deeply with audiences across India.