Author: Aashrey Baliga

Zee Sony case: NCLT hearing pushed to later date

The NCLAT will be hearing a challenge to the Zee-Sony merger on May 17. (Source: Moneycontrol)

The outcome of the hearing will provide clarity on whether the merger stands a chance to be reconsidered.

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National Creators Awards jury member Prasoon Joshi says, there’s an intense connection between India’s govt and youth

Furthermore, social consciousness in the youth and creators today, is immense. They are fully aware of the power they enjoy. This generation is conscious and conscientious, both, Joshi said.

“I am very impressed with the Prime Minister. I was there on the stage with him. He is a quick learner. He knows about these people, he’s not someone who’s doing lip-service to the new emerging content creators. There’s so many of them whom he has met personally and spent time with. It is very encouraging to see someone who’s busy with so many things taking time out for something which is emerging and has potential,” Joshi added.

JioCinema partners with ShareChat and Moj to widen sports content base

This partnership aims to help JioCinema engage more deeply with consumers of regional content by being present on their preferred social platforms and blending with their digital consumption habits. (Image source: Moneycontrol)

ShareChat and Moj’s extensive user base of over 325 million users will have access to an array of snackable content of their favourite sport in the language of their choice through JioCinema’s handle on both platforms.

Cricbuzz and Envision enter partnership to launch CricbuzzTV to promote local and international cricket in Middle East

Cricbuzz TV will become a new destination of live cricket in the region alongside evision’s own CricLife channels, offering live coverage of major cricket events. (Representative Image: Michael Weir via Unsplash)

Evision is the official broadcaster of the International Cricket Council (ICC) tournaments and will host these events on its CricLife “MAX” channels through 2027.

CTV to be the largest distributor of content on large screens by 2030: Report

Digital advertising was and continues to be sold in models that are largely similar to the TV world. The OTT app would promise a certain reach and frequency to an advertiser to grow their brand. While tracking mechanisms improved manifold in the new world, they were still not directly linked to outcomes for advertisers. On the other hand, global tech giants such as Google, Meta, and Amazon started promising and delivering outcomes to advertisers. (Image source: Unsplash)

Connected TVs to start scaling more quickly and reach 100 million by 2030, states the FICCI – EY report on the media and entertainment industry.

Viewership of non-cricket sports on TV fell by 39 percent in 2023: Report

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

The FICCI – EY report on the media and entertainment industry highlights shifts in viewership.