Author: Aashrey Baliga

57 percent Indians prefer AI tools over human interaction: Adobe

Indian brands are world leaders in adopting customer data management (89 percent), and almost all have the data to balance personalisation and privacy (95 percent). (Representative image by Marco Bianchetti via Unsplash)

The study also revealed that 59 percent of Indian consumers will stop or consider not buying from a brand that isn’t transparent about personal data use.

Job market downturn: After IIM Lucknow, BITS Pilani reaches out to alumni requesting to help place students

Additionally, this global uncertainty has a cascading effect with a funding winter settling in, resulting in cost-cutting in small and large businesses alike, with hiring being affected at all levels including campus level. (Image sourced via LinkedIn)

“The global economy has not experienced this kind of slump since decades,” said the institution.

Spotify launches in-house music advisory agency for brands

Spotify India's Amarjit Singh Batra stated, "At Spotify, we are making it easy for them by working on plans and offers which suit everybody. From monthly offers to annual offers, they are priced very competitively. We have offers and products like Duo which is for two people. We have products like family plans which are for multiple people in the household. There are student plans also." (Image source: Moneycontrol)

With AUX, Spotify aims to use its expertise to counsel brands about how best to use music to enrich their campaigns and connect them with emerging artists to help them reach new audiences.

Popeye’s to be fastest QSR in India to reach Rs. 1000 crore revenue: Jubilant’s Sameer Khetarpal

The company plans to open around 200 new Domino’s stores and an additional 30-35 Popeye’s stores in the coming 18 months. (Representative image by Jonathan MONCK-MASON via Unsplash)

The American fried chicken restaurant chain has 33 stores in 11 cities in India. Sameer Khetarpal, CEO and MD of Jubilant Foodworks, expects the number to reach 100 by next year.

CJI DY Chandrachud’s unique number plate sparks debate

Initially, the remarkable number plate garnered admiration from social media users. Later, it was pointed out that the vehicle is assigned to the registrar of the Supreme Court of India and using it is one of the privileges DY Chandrachud enjoys as the CJI. (Representational image via Unsplash)

The distinctive licence plate of CJI Chandrachud DL1 CJI 0001 went viral on social media after brand expert Lloyd Mathias shared the picture on X.

From local to global: India’s wealthiest YouTubers

Many notable YouTubers have attained millionaire status through various monetization methods, with some relying primarily on advertising revenue.

From humble starts to Bollywood debuts, the YouTubers from India have achieved global recognition, inspiring others to create content and follow their aspirations.

My advertising career is just beginning. Piyush Pandey is my inspiration not comparison, says Tanmay Bhat

"I studied advertising in college and folks like Piyush Pandey and Prasoon Joshi were stalwarts who inspired me to be a part of advertising in the first place," Bhat told us. (Image sourced from Instagram)

Tanmay Bhat reacts to Storyboard18’s story about him potentially becoming the new creative king of Indian advertising.

IPL 2024 ad rush: Lower barriers attract over 1000 brands to digital platforms

As per insiders close to developments, the number of small ticket size deals JioCinema signed last season was upwards of 600 with the smallest deal having a price tag as low as Rs 1 lakh. (Image source: twitter.com/IPL)

Furthermore, CTV (connected television) universe is on a growth trajectory in India, with advertising on CTV going from Rs 450 crores to Rs 1000 crore in 2023.