Aashrey Baliga – Page 30

McCann Worldgroup India wins raft of new business; expands into new client categories: Exclusive

Furthermore, social consciousness in the youth and creators today, is immense. They are fully aware of the power they enjoy. This generation is conscious and conscientious, both, Joshi said.

Prasoon Joshi-led McCann Worldgroup is supercharging growth through new business and expanding into new categories of clients, while building on existing client base. The agencies most recent win is Sintex, a Welspun Group brand.

Advertising’s new creative King kaun: Can Tanmay Bhat be the next Piyush Pandey?

Ad purists may scoff at Bhat's approach to brand building, but there's no denying his immense popularity and growing influence in ad circles, as marketing heads clamour to get Bhat to work on their brands. (Image sourced via Instagram)

Why are CMOs and brand managers so eager to give Bhat their marketing money and brands to play with? Can he be the next face of Indian advertising? Let’s find out.

Parle-G: 85 years of being every Indians favourite chai-time snack

Parle G has been recognised as the world's largest biscuit-selling brand. (Images sourced via Parle Products website)

Parle-G represents more than just a biscuit. It serves as a comforting reminder of home and an everlasting link to our childhood memories.

Editors Guild seeks exemption for journalism in Data Protection Act from MeitY

As per reports, the BBC has sent a proposal to the Govt, asking to acquire 26 percent of the new entity.

The Editors Guild of India has submitted detailed concerns, emphasizing the urgency of the matter and seeking prompt action to ensure the preservation of press freedom and journalistic activities in the country.

Sam Altman generates video for Cred CEO Kunal Shah using Sora

Kunal Shah was amongst the numerous people who responded. (Images sourced via Forbes)

Altman, reached out on X, asking users for input on the kinds of videos generated by Sora they’d like to see. He encouraged his followers to share specific captions for the videos they wished to be created.

“Alexa, what is the net worth of Shah Rukh Khan, Alia Bhatt and Taylor Swift?” asked Indians in 2023

Indian customers have showcased an increased interest in celebrities and sports icons in the past year, for which they turned to Alexa for answers. (Representative image by Andres Urena via Unsplash)

In 2023, there was a 37 percent rise in inquiries regarding Bollywood, sports, festivals, and business topics among Indian users of Alexa.

Indian Elections: Popular campaigns through the years

These campaigns have employed various strategies such as catchy slogans, celebrity endorsements and emotional appeals to create a buzz and attract voter’s attention at a large scale. (Image sourced via Twitter (X))

Over the years, Indian political parties have launched various campaigns, attracting the attention of general masses and countering the opposition’s claims.

Valentine’s Day 2024: Blinkit receives a unique request from customer

Sharing the screenshot of a conversation between a customer care executive and the anonymous customer, Blinkit stated how they had to decline the unique request. (Image source: Unsplash)

Blinkit received a request from a customer asking if he could serve as the delivery partner for Valentine’s Day to deliver gifts to his girlfriend, as her parents prohibited her from leaving the house. This incident generated diverse reactions on social media platforms.

Travel international without visa? top visa-free countries for Indians

Here is a list of top 10 visa-free havens awaiting your arrival.

For Indian tourists, some popular travel destinations do not require a visa to visit. From picturesque beaches to ancient cities, these tourist attractions offer a variety of options for Indian tourists to explore.

Why Anand Mahindra is the Mahindra Group’s best publicity machine

Mahindra recently offered a Mahindra Thar to Indian cricketer Sarfaraz Khan’s father Naushad Khan, should he choose to accept it. (Image sourced via Mahindra website)

Mahindra Group’s best PR machine is its chairman Anand Mahindra, who generates earned media, social currency and credibility by giving away Mahindra cars as gifts.