Aashrey Baliga – Page 32

Asian Paints CEO Amit Syngle’s path to Rs1 lakh crore in revenue

The goal is to increase the mind share of the brand and look at influencing not just the bottom of the pyramid but even the luxury space, which has immense growth potential with rising disposable incomes, Syngle noted. (Image sourced via Pinterest)

Asian Paints targets Rs1 lakh crore revenue over the next decade with product expansion and building a services brand.

Bill Gates promotes sustainable food startups by intending to stop consuming cheeseburgers

His aim was to put a spotlight on two new startup companies in which he recently invested, who are both working on sustainable alternatives to animal fat and plant extracts. (Image sourced via Forbes)

he billionaire co-founder of Microsoft wanted to highlight the impacts of animal and plant extracts on both the environment as well as the humans.

Radisson Hotel announces 21 new hotels in India; makes debut in Ayodhya

Radisson intends to introduce branded hotels in Vrindavan, Uttar Pradesh, and Ujjain, Madhya Pradesh, solidifying its foothold in the Indian market. (Image source: Moneycontrol)

Radisson Hotel Group leads in India’s pilgrimage sites, eyeing expansion in destinations like Vrindavan and Ujjain. With 21 hotels signed in 2023, the group accelerates its growth, strengthening its foothold in the Indian market.

HDFC Mutual Fund’s new ad by Publicis Worldwide India encourages habit of investing

The film portrays a father sharing an incident from his office with his son, imparting a valuable life lesson in the process.Through this narrative, the brand highlights the importance of starting early investments and planning for the long term.

The ad titled ‘Seekh’ depicts father-son bonding, and promotes systematic investment planning.

Zomato customer claims to have discovered cockroach in Japanese noodle soup; company responds promptly

Last year, Zomato faced backlash after releasing a promotional advertisement ‘Kachra can change the game’ on occasion of the World Environment Day. (Representative Image: Ravi Sharma via Unsplash)

Zomato customer Sonai Acharya expressed her grievance on X, calling out the food delivery giant.

Comedians Atul Khatri and Kenny Sebastian feature in Tata AIA’s new campaign for financial security

Stills from the ads.

The campaign aims to shed light on lesser known facts about term insurance in a humorous way. Therefore, it breaks away from typical insurance communication and instead delivers the message in an educational and entertaining manner.

SRK and YouTuber Technical Guruji collaborate to unveil Realme’s new smartphone

Realme appointed SRK as its brand ambassador for Realme smartphones in May 2023. The announcement was made during the launch of the Realme 11 Pro Series 5G in India.

The ad campaign is a part of a nine-minute long video episode titled ‘Zooming in with Real SRK’, hosted by Gaurav, popularly known as Technical Guruji. The video is accessible on Realme’s YouTube channel.

Nielsen expands YouTube CTV ads measurement in 11 countries; India included

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

The addition of YouTube CTV into Nielsen ONE Ads internationally gives advertisers and agencies a comprehensive view of campaigns across multiple platforms.

Why digital is the right medium for Tata IPL 2024

Currently, the brand is present across 120+ cities in India..(Image source: @IPL via X)

Conversations threw light on what new advertisers coming on board can expect from this season, particularly in relation to regional reach, Connected TV expansion, and cohort targeting, thus making a case for why digital is the right medium for this spectacle and the sort of scope and scale it offers.

CAIT seeks clarification from RBI over Paytm Payments Bank restrictions

It has been stated that several players such as PhonePe, Google Pay, and banks such as HDFC Bank and State Bank of India (SBI) are deploying several thousand salesforce to attract merchants which include kirana stores and retailers. (Image source: Moneycontrol Hindi)

CAIT National President B C Bhartia & Secretary General Praveen Khandelwal in communication to Das said that trading community fully supports the measures undertaken by the RBI, we respectfully request clarification on specific irregularities related to Paytm.