Avon Cycles renews partnership with Punjab Kings

Avon is aiming to align with the ethos of promoting an active and healthy lifestyle, encouraging the building blocks, the youth, to not only embrace the sport but embody the true values of sportsmanship in daily life. (Pictured - Arshdeep Singh. Image Source: BCCI)

Avon Cycles had partnered earlier with the Punjab Kings in 2020 and have renewed their partnership for the cricket league season 2024.

Zee-Sony merger: Zee claims ₹700 crore in merger costs

The NCLAT will be hearing a challenge to the Zee-Sony merger on May 17. (Source: Moneycontrol)

Sony had previously slapped a whopping $90 million merger termination fee on Zee after it called off the $10 billion merger on January 22, 2024, after two years of negotiations.

DEI, efficient shopping and sustainability; What does Genz want from brands?

Consumers are becoming more aware of the impact of their spending decisions, with 70 percent believing they can "vote with their dollars" by supporting brands that show good citizenship and Supporting small business owners. (Representative Image: Hanson Lu via Unsplash)

In the ever-evolving landscape of consumer trust and brands, Gen Z’s priorities become pivotal for brands seeking to navigate the intricacies of trust-building in today’s dynamic market.

Vikram Anand to lead Infinera’s India growth

Anand, with his experience at VMware, Ericsson, and Cisco, is tasked with expanding Infinera's Indian customer base by attracting well-known companies. (Image sourced via LinkedIn)

Anand previously held the position of senior director of sales at Ciena, a US-based telecom vendor.