Author: Aashrey Baliga

HDFC collaborates with Nora Fatehi for their ‘ What the Fraud’ series

As generative AI further evolves over the next few years, we can expect a large degree of automation of customer interactions. Companies will increasingly rely on marketing to own and optimize most of the customer journey. Marketing needs to take the lead in experimenting with new tools and integrating them with the workflows constantly evaluating what parts of customer journeys we can automate with the help of advancements in AI, writes Arun Pattabhiraman, CMO, Sprinklr. (Representative Image: Andrea De Santis via Unsplash)

The viral deepfake video of the actress from brand ‘lulumelon’ turned out to be a part of HDFC’s campaign, creating awareness about online frauds.

What Byju’s founder said in a letter to shareholders

The issue will take place at a post-money valuation of $225 million, which is significantly lower than the previous valuation of $22 billion. (Image sourced via Forbes India)

Byju’s founder and CEO Byju Raveendran addresses a letter to shareholders explaining the complexities posed by recent challenges, and how Byju’s, the leading edtech company, remains committed to its mission.

Merger plans to legal disputes: Sony-Zee saga far from over

The Singapore International Arbitration Center is the first Asian arbitration institution to offer this process and has received over 130 applications since 2010 for the appointment of an Emergency Arbitrator. (Image source: Moneycontrol)

The termination of the Zee-Sony merger has set off a chain reaction with an impact on the legal front, apart from the markets and stakeholder confidence.

Netflix emphasises AI threat to streaming and creative industries

The legal notice was sent to Netflix in January where the KKCL lawyers had mentioned that the usage of registered trademark ‘killer’ for the film ‘Killer Soup’ would cause KKCL "irreparable loss, harm and damage, and damage to their goodwill." (Representative Image: Mollie Sivaram via Unsplash)

Netflix acknowledges the potential risks associated with the rapid evolution of generative AI technologies in the streaming and creative industry.

Amitabh Bachchan raises concerns over AI face mapping in film industry

Bachchan drew attention to the concerns raised in Hollywood, where artists and writers reportedly went on strike because producers and directors claimed ownership of face mapping and the written content considered their property for unlimited use. (Image sourced via Forbes)

Bollywood actor Amitabh Bachchan expressed concerns about the growing use of artificial intelligence (AI) face mapping in the film industry in a speech at the Symbiosis Film Festival in Pune.

Google and Facebook dominate children’s app data collection: report

Gaming, ed-tech, and coding apps were found to have the most trackers, with gaming having 11 and ed-tech having 10 overall for tracking. (Image by Patricia Prudente via Unsplash)

Children’s privacy is under scrutiny as a recent study by data privacy services company Arrka exposes data collection practices within popular apps. Google and Facebook emerge as the leading recipients of collecting data.

Deepfaking a deepfake: HDFC’s campaign won in traction but lost in trust

The Centre had cracked down on coaching centres in January with guidelines stating that these centres couldn't enrol students below 16 years of age, make misleading promises, or guarantee rank or good marks.

HDFC Bank recently released a campaign featuring Nora Fatehi. Well, not quite. It was a deepfake video of the actress promoting the brand’s services.