Author: Aashrey Baliga

Atomberg Technologies becomes official partner of BCCI

The deal was consulted by Madison Media Alpha and Professional Management Group (PMG), which are part of Madison World.

The partnership between BCCI and Atomberg will begin in 2024 and will cover all major BCCI events until 2026, including domestic and international tournaments.

Which is the foods brand that Edelweiss’s Radhika Gupta hopes will be a Rs. 7500 crore business?

Reflecting on Bhagat's experience, Gupta acknowledged the dual nature of the sharks on Shark Tank India – formidable in their pursuit of investments yet compassionate and supportive towards budding entrepreneurs. (Image sourced via Edelweiss website)(Image sourced via Edelweiss website)

Shark Tank India judge Radhika Gupta has invested in the food brand. Find out what impressed her to fund the startup.

Zee promoters eye increased shareholding amidst merger fallout

ZEE Media, through IDPL, to invest in NewsReach which calls itself a "PR solution platform provider connecting advertisers to their target audience."

Zee promoters are working on getting the family to invest more in the company and not looking at raising funds externally to reclaim their 26 percent stake.

AI threat: Taylor Swift fans trended #ProtectTaylorSwift as explicit deepfakes spark outrage on X

A source close to Taylor Swift told the Daily Mail, "Whether or not legal action will be taken is being decided, but there is one thing that is clear: these fake AI-generated images are abusive, offensive, exploitative, and done without Taylor's consent and/or knowledge." (Image sourced via Forbes)

Taylor Swift is considering legal action against a deepfake porn website responsible for circulating explicit AI-generated images of the artist.

Media Dialogues with Storyboard18: AI and digital accelerating Tata Motors CV brand and business

Storyboard18's editor Delshad Irani, Shubhranshu Singh, VP and CMO, Tata Motors CVBU, and Mohit Joshi, CEO, Havas Media Group.

Shubhranshu Singh, VP and CMO, Tata Motors CVBU, and Mohit Joshi, CEO, Havas Media Group talk about how the customer journey has transformed in the commercial vehicles business, the role of media and acceleration of digital sales of CVs and more.

Celebrating India’s wonders: National Tourism Day 2024 highlighted heritage, history, and eco-conscious travel

National Tourism Day is celebrated to create awareness among the public regarding the social, political, cultural, and financial impact of the government. (Representative image by John Thomas via Unsplash)

India celebrated its National Tourism Day by launching Bharat Parv 2024 under the #DekhoApnaDesh initiative, promoting eco-friendly exploration of the country’s rich cultural heritage and historical treasures.

McDonald’s India chooses sustainability; repurposes OOH campaign material to make school bags

McDonald’s India North and East is creating out-of-home advertising and recognises that billboard vinyl, which is made of non-biodegradable polymers, contributes significantly to plastic waste.

By partnering with the NGO Child Survival India, McDonald’s has distributed over 2000 upcycled bags to children aged 5 to 18 years.

There is a reason why global brands are always interested in us: Punit Goenka

In its suit filed in Delhi Sessions Court, ZEE had argued that the article published on 21st February 2024 by Bloomberg, was false and factually incorrect, with a pre-meditated and malafide intention to defame the Company. (Image source: Moneycontrol)

Zee MD and CEO, addresses employees, reinforces the strong business fundamentals of the company.