Aashrey Baliga – Page 5

MakeMyTrip’s summer campaign mystery solved!

Take a look at the ads and reactions to it.

Ad agency Talented has conceptualised MakeMyTrip’s summer campaign which features celebrities you can’t see.

Zee top-level churn: Is Zee Studios’ CEO Shariq Patel on his way out too?

On April 5, ZEEL MD and CEO Punit Goenka initiated the process of reducing the company’s workforce by 15 percent to streamline the teams and be able to achieve targeted goals of the company.

After Rahul Johri and Punit Misra, is ZEEL facing more resignations? Shariq Patel, CEO of Zee Studios, is likely to be departing soon.

ZEE layoffs: Zee CEO Punit Goenka plans to slash workforce by 15 percent

ZEE Media, through IDPL, to invest in NewsReach which calls itself a "PR solution platform provider connecting advertisers to their target audience."

The proposed structure is aimed towards arriving at a cost-effective operational model with speed and agility as the core areas of focus.

Disney CEO Bob Iger says company to crack down on password sharing starting June

When rival platform Netflix cracked down on password sharing, it gained nearly 22 million subscribers as a result, in the second half of 2023. (Image source: Moneycontrol)

The move is a step forward in the company’s plans to increase subscriber counts and make the streaming business profitable.

Paytm’s Vijay Shekhar Sharma backed Pai Platforms launches ‘PaiPai’ ONDC app

Pai Platforms is not the first fintech to do this. PhonPe, a rival of Paytm’s too launched Pincode, an app on ONDC last year. (Image sourced from CNBC)

The launch of the app comes two months after Paytm E-commerce Private Limited rebranded as Pai Platforms and acquired ONDC seller-side platform, Bitsila.

HUL likely to spin-off ice-cream business into separate unit following Unilever

In the ice-business, HUL is second in line behind Amul. It also competes with local brands like Vadilal, Naturals, Mother Dairy, Havmor, and Baskin Robbins along others.

For HUL in India, the ice-cream business accounts for Rs. 2000 crore or around 3 percent of total sales. It includes popular brands like Magnum and Kwality Wall’s.

Elon Musk’s X hires ex Publicis Media exec in a bid to restructure ad business

Existing X employee Kylie McRoberts, who has been with X for four years, has been made the head of safety.

The platform has hired Yale Cohen as the new head of brand safety and advertiser solutions. Cohen was previously the EVP for global digital standards at Publicis Media.

Britannia NutriChoice launches NutriPlus app to provide health and wellness solutions

Developed by a team of esteemed doctors and scientists from Aktivo Labs, the NutriPlus app harnesses evidence-based technology to empower users in their pursuit of well-being.

The NutriPlus app by Britannia NutriChoice is designed in partnership with Aktivo Labs.

Thomas Cook India foresees continued growth in leisure travel despite elevated costs

Thomas Cook (India) plans to broaden its hotel portfolio to encompass 65 properties by 2025, a significant expansion from its current operation of around 3,000 rooms, with an ultimate target of reaching 5,000 rooms.

Madhavan Menon, Executive Chairman of the omni-channel travel company, remarked on a significant uptick in domestic and short-distance travel, covering regions including Central Asia, the Middle East, and Southeast Asia.

Vineet Singh joins Pocket FM as VP – branding and communications

A graduate from ICFAI School, Vineet has contributed to companies like BYJU’S, Embassy Group, WeWork, Google and many more.

In this role, Singh will spearhead the brand marketing, communications and creative charter, and will work closely with Rohan Nayak.