Aashrey Baliga – Page 56

Maserati adds new overseas region to business structure; appoints Hamdy Elshantoury as head of new region

The region head and the regional functions will be based in Italy, at Maserati’s headquarters in Modena, to connect the new Overseas Region leadership team with central management and make the support to markets and decision-making process faster and more effective. (Image 1 sourced via Unsplash)

With this latest addition, Maserati’s new market organization now consists of five regions, namely: US & Canada (North America), Europe, China, Japan & Korea, and the newly created Overseas.

Offline video streaming on the horizon; D2M testing to begin 19 cities

S. Krishnan, Secretary MeitY Government of India, will attend the event as the Chief Guest, further emphasising the Government’s support for digital inclusivity initiatives. (Representative Image: Rodion Kutsaiev via Unsplash)

Through this, India’s mobile users will be able to stream videos and its likeness without an internet connection or a SIM card.

The king is back: SRK’s blockbuster return to box office and brand deals

Khan has inked more than 10 brand deals in the past year. Some examples are RealMe smartphones, ITC Dark Fantasy biscuits, fashion-giant Myntra, and Everest Masala. (Image sourced vis News18)

SRK has inked more than 10 brand deals in the past year. Some examples are RealMe smartphones, ITC Dark Fantasy biscuits, Myntra, and Everest Masala.

Sachin Tendulkar reacts to deepfake video; says it’s rampant misuse of technology

“Request everyone to report videos, ads & apps like these in large numbers,” he added. (Image via Twitter - @mufaddal_vohra)

Sachin Tendulkar, the cricket icon, confronts the high rise of deepfake technology as video surfaces, falsely depicting him as endorsing a gaming app.

TV18’s News business records massive 23% revenue jump in Q3FY24

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

The TV news network’s investments in editorial initiatives pay dividends, driving strong operating and financial performance

Pernod Ricard’s Kartik Mohindra on crowning India as a premier global whisky maestro

Kartik Mohindra, CMO, Pernod Ricard India

Kartik Mohindra, CMO, Pernod Ricard India talks about the market for single malt in India, the marketing and advertising strategies that are undertaken to promote liquor, and the key trends to watch for.

Ram Mandir blessings, pocket-sized: ShareChat launches #AyodhyaKiTicket campaign for live consecration view

Although the city has opened up for out-of-home advertising, certain areas, including those surrounding the temple, remain restricted.

ShareChat, starting from January 15th to January 22nd, is inviting users to experience Ayodhya through a range of in-app activities designed to engage and connect its community nationwide.

WondrLab acquires B2C digital marketing agency WebTalk; appoints Jarek Ziebinski as chairman of its European hub in Poland

With the launch of Wondrlab's European hub, clients gain immediate access to services, products, and platforms across key pillars: Digital Video, Content & Community, Digital Media & Data, and Digital Business Transformation. (Image sourced via LinkedIn)

WebTalk comprises 100 specialists, serves 40+ clients including Kia Motors, BNP Paribas, Heinz, Bosch, Volkswagen, Total, and Siemens among others, in Poland, CEE, and central Asia.

Swiggy’s quick-commerce arm, instamart, emerges as potential revenue driver ahead of mega IPO

With potential inclusion in the government's agenda, the policy seeks to balance interests between MSMEs and online marketplaces.(Representative Image: Bastian Riccardi via Unsplash)

Swiggy’s Group CEO, Sriharsha Majety said that Instamart’s contribution to overall revenue is increasing and it is the growth driver for the overall group.