Aashrey Baliga – Page 55

Kit Kat asks AI to take a break in its latest campaign

It is revealed that the engine with a break demonstrated 60-70 percent accuracy, while its uninterrupted counterpart demonstrated 30 percent accuracy. (Representative image by Mae Mu via Unsplash)

In a creative move, Kit Kat has asked for artificial intelligence to take a break, drawing inspiration from a Google study that suggests improved AI accuracy when given a break.

Adobe launches film and TV fund to support underrepresented creators; commits $6 million in inaugural year

Initial partners include Easterseals, Gold House, The Latinx House, NAACP, Sundance Institute, and Yuvaa. (Representative image by Jon Tyson via Unsplash)

The initiative aims to address funding disparities and provide resources, community, and support for creators on-screen and behind the camera.

Budget 2024: Hopes high for boosting gaming through tax incentives and infrastructure investments

Here’s what leaders in advertising and marketing thought about the Interim Budget. (Representative Image: Kina via Unsplash)

Industry leaders anticipate tax breaks, infrastructure development and strengthened regulatory frameworks in the upcoming budget

HCLTech becomes fastest growing global IT brand

These findings come on the heels of HCLTech's strategic brand transformation efforts initiated 15 months ago. (Representative image by Kelvin Han via Unsplash)

HCLTech, as a leading global tech company offers a comprehensive portfolio encompassing digital, engineering, cloud, AI and software capabilities, which empowers clients in navigating end-to-end digital transformation.

LinkedIn Ads: Revenue up by 10.1 percent; valuation at 12.5 billion USD

Even global advertising groups like WPP’s GroupM, Omnicom and Interpublic Group advised the brands they handle to follow suit. (Representative image by Souvik Banerjee via Unsplash)

Meanwhile, since Elon Musk took over X (Twitter) in 2022, several advertisers exited X which brought down the valuation of the platform by 71 percent.

VML onboards Harsh Shah as managing partner

Shah, who started his career at Atos Origin has worked across Webchutney, Abbott Healthcare, Reliance Broadcast Network and Dentsu Webchutney.

Harsh Shah was the chief digital officer at erstwhile Wunderman Thompson.

Dunki and Shah Rukh Khan meet Duolingo: English Proficiency Test launches strategic campaign

Capitalizing on the momentum generated by Dunki, DET further collaborated with popular Gen Z influencers, including Dharna Durga, Arun Singh, and Pulkit Kochar. (still from the ad)

Duolingo English Test (DET) capitalizes on the buzz around Rajkumar Hirani’s Film ‘Dunki’ starring Shah Rukh Khan

Third edition of Jaipur Art Week to commence from 24th to 31st January 2024

Exhibition Venues in Jaipur: Albert Hall Museum, Jawahar Kala Kendra (JKK), Hawa Mahal, Amrapali Museum and Golcha Cinema

Hosting a week-long programme of exhibitions, site-specific installations, performances, open studio visits, architecture and food walks, artist-led exhibition tours, workshops with artists and artisans for all ages.