Any replacement to a free cookie can only come from an independent, and neutral entity which has no linkage to the inventory that is being sold. And there in lies the challenge for the industry today.
Author: Aashrey Baliga
Education is purely based on ROI and very strongly outcome-led: upGrad’s Mayank Kumar
Mayank Kumar, co-founder and managing director at upGrad talks about how the company is successfully infiltrating the Indian market and how co-founder and chairperson Ronnie Screwvala’s role as a shark on Shark Tank India and as a face for upGrad, playing out for the brand from a marketing POV.
Effie India 2023: McCann WorldGroup, Mondelez India and Enormous win big
This year, the Effies received a remarkable 1276 entries, the highest since its inception, and saw participation from 79 agencies.
Why is Orry planning his own “demise”?
Social media sensation Orry is planning his own demise in the Orry office “Relevance Room”. What does it all mean?
Vh1 announces the launch of ‘Vh1 AniNation’, a one-stop destination for anime enthusiasts
Vh1 AniNation will serve as an exciting platform that fuses visually stunning animation, engaging community discussions, and a curated musical experience, to celebrate the rich cultural tapestry of Japanese anime.
Why is Uber’s global CEO Dara Khosrowshahi jealous of Swiggy and Zomato?
Dara Khosrowshahi, global CEO of Uber, shares his take on the India growth story and why he’s jealous of Zomato and Swiggy.
Softbank backed e-commerce platform Meesho moves into new office
Meesho posted on their LinkedIn saying, “With subtle colors and spacious interiors, our idea of an office transcends beyond desks and chairs.” They added that they will continue to drive a collective mission of democratizing e-commerce for everyone in India.
Cognizant partners with Microsoft to launch new Gen AI tool
The Innovation Assistant is a tool designed to assimilate enterprise knowledge and enable creativity and innovation among teams of Cognizant employees working to solve client challenges across industries.
Zee-Sony merger: Punit Goenka offered to give up CEO position in merged entity?
Sony is said to have rejected the proposal, advocating for their executive NP Singh to assume the leadership role in the merged entity.
Narendra Modi has done a superb job for brand India: Sir Martin Sorrell
Sir Martin Sorrell speaks about operating his brand, AI, brand India, election and more.