Author: Aashrey Baliga

Does Zee have a new buyer?

In its suit filed in Delhi Sessions Court, ZEE had argued that the article published on 21st February 2024 by Bloomberg, was false and factually incorrect, with a pre-meditated and malafide intention to defame the Company. (Image source: Moneycontrol)

Speculations on X suggest a certain AMG is looking at closing a deal with Zee

How designer and brand collaborations are redefining consumer experience

These brand collaborations showcase a blend of creativity and commerce, these collaborations redefine industries and celebrate cultural synergy. (Image by freestocks via Unspash)

In a worldwide trend, brands are increasingly collaborating with renowned designers to create unique and innovative collections, closing the gap between luxury and accessibility.

Zomato’s clever marketing stunt takes Mumbai metro by storm

The altered announcement triggered hungry passengers offering a tempting 60 percent discount to those who noticed the culinary twist. (Image source: Moneycontrol)

Zomato has once again seized the marketing spotlight with a clever stunt in Mumbai’s metro, turning routine station announcements into a playful invitation for the city’s hungry passengers.

Zee-Sony Merger End: Zee to take legal action after Sony’s merger termination notice

In its suit filed in Delhi Sessions Court, ZEE had argued that the article published on 21st February 2024 by Bloomberg, was false and factually incorrect, with a pre-meditated and malafide intention to defame the Company. (Image source: Moneycontrol)

Sony has demanded USD 90 million as termination fee. ZEEL has categorically denied all the assertions raised by Culver Max and BEPL on the alleged breaches under the terms of the MCA.

Ayodhya OOH ad rates see 150 percent growth

Although the city has opened up for out-of-home advertising, certain areas, including those surrounding the temple, remain restricted.

While multinational FMCG brands remain present, the spotlight is now on local brands like Vicco and others in categories like educational institute, real estate and jewellery.

Sony terminates merger agreement with Zee Entertainment: Breaking

The statement clearly said that though SPNI has been engaged in discussions in good faith to extend the End Date but the Discussion Period has expired without an agreement upon an extension of the End Date.(Image source: Moneycontrol)

The merger, announced on December 22, 2021, faced delays and unmet closing conditions, ultimately leading to the expiration of the end date.