Aashrey Baliga – Page 52

WWE exclusively moves to Netflix in $5 billion deal

In India, Sony Pictures Networks holds the television and streaming rights for WWE. (Images sourced via Twitter (X) handles)

World Wrestling Entertainment (WWE) has signed a $5 billion deal with Netflix, which will stream WWE’s Raw exclusively in the United States, Canada, the United Kingdom, and Latin America beginning January 2025.

Delhi High Court stays ASCI ruling that prevents Kent from using ‘Kent deta hai sabse shudh paani’ tagline

Justice Pratibha Singh saw that Kent had been using the tagline for the last 15 years. Furthermore, exaggeration and puffery were normal in advertising. (Representative Image: Mikhail Pavstyuk via Unsplash)

The ASCI passed the order on December 29, 2023 after realising that Kent’s claim was without any supporting data. The complaint was filed by TTK Prestige.

Delhi High Court rules in favour of English Football Association over trademark infringement

The presiding judge, thus, said that Emami had a strong prima facie case and the 'balance of convenience' is strongly in its favour. (Representative Image: Tingey Injury Law Firm via Unsplash)

The trademark had been challenged by Indian textile company Premier Mills. It was done in opposition of the trademark appearing on clothing, footwear and headgear.

Zee-Sony fallout doesn’t bother advertisers as long as we deliver the promised GRPs: Sujata Dwibedy

Dwibedy talks about expectations they had from the merger, implications of the fallout, the future of GEC and more.

According to Dwibedy, for advertisers seeking impactful properties and high GRPs, the potential combination of Sony and Zee would have been ideal.

Burger King’s new campaign seeks to rename McDonald Island

The hidden island becomes a symbol of Burger King’s rivalry with McDonald’s. (Images sourced via official websites)

In a strategic move to establish its presence as a worthy fast food chain, Burger King Brazil launched a campaign through a two minute mockumentary.

Uniqlo’s fashion fury: Shein’s ‘Mary Poppins Bag’ mimicry sparks legal battle

The bench comprising Justices Surya Kant and KV Viswanahan has informed the Ajit Pawar Group that serious action will be taken if the order wasn’t obeyed.

Uniqlo takes legal action against Shein, alleging copycat ‘Mary Poppins Bag’ infringement and demands $1.1 million in damages.

Good Glamm Group enters into three-year partnership with Karan Johar’s Dharma Productions

The Dharma Production's collaboration will highlight these brands through co-branded lines, limited edition launches, and marketing campaigns exclusively released under its banner. (Images sourced via official websites)

In an exclusive three year deal, all the theatre and OTT releases of the production house will promote Good Glamm’s beauty brands.

Coca-Cola’s ‘New Guy’ ad is a great entrant to portfolio marketing

The campaign is not limited to television; it is an overall approach.

Departing from traditional the new Coca-Cola campaign, “New Guy,” introduces viewers to the diverse “family” of Coca-Cola products.

Zee’s Punit Goenka to be potentially ousted? Shareholders call for EGM

The Board of the Company, chaired by Mr. R. Gopalan, has instituted the required measures, to guide and mentor the management on a regular basis, in order to enable the team to achieve the set goals for the Company

Shareholders had also reached out to the Securities and Exchanges Board of India (SEBI) asking for regulatory interventions to talk about the excessive delay in the merger of the two entities i.e Zee and Sony.

Goafest 2024 – India’s ad festival to be held from 29th-31st May 2024

Goafest 2024 will be a three-day extravaganza, showcasing the pinnacle of creativity, knowledge, and networking in the advertising, marketing, and media industry.  (Representative Image: My Life Through A Lens via Unsplash)

Drawing over 2000 industry professionals annually, Goafest is anticipating increased participation from advertisers. Goafest 2024 will offer a platform for learning, recognition, and celebration. 