Author: Aashrey Baliga

Former Australian advertising exec to become Queen of Denmark

Mary graduated in 1995 and launched her career in Melbourne advertising, starting as a trainee at DDB Needham before becoming an account executive. (image sourced via Forbes)

Danish monarchy undergoes shift as Crown Princess Mary, an erstwhile advertising executive ascends to the throne.

Prasar Bharati implements key revisions in DD Free Dish e-auction methodology

Another area of growth in the radio landscape is the expansion in the number of Community Radio Stations (CRS) in the country (Representative Image: Kabiur Rahman Riyad via Unsplash)

The content declaration process for broadcasters has been refined, with a new emphasis on ensuring 75 percent of the channel’s content aligns with the declared genre and language.

Microsoft overtakes Apple; becomes world’s most valuable company

Microsoft shares increased by 1.5 percent, taking the company’s valuation to $2.888 trillion. Apple on the other hand, was 0.3 percent lower with a valuation of $2.887 trillion. (image sourced via Microsoft website and X)

Apple has been facing serious competition from China-based manufacturers Huawei and Sino-U. The iPhone, Apple’s biggest moneymaker is witnessing weaker sales in China due to this.

Mars Wrigley appoints Nikhil Rao as its CMO

Rao is an alumnus of IIT, Madras, and IIM, Calcutta. 

Rao joins Mars Wrigley India from Mondelez where he was the Vice President – Marketing for Mondelez Southeast Asia (SEA). With a career spanning nearly 25 years.

“Overly sexualised” and “offensive”; Calvin Klein’s ad featuring FKA Twigs banned by ASA

Calvin Klein in defence of their advertisement, stated that it was similar to the ads they've released in the UK for many years. (Representational image by Joshua Hoehne via Unsplash)

The Advertising Standards Authority banned the ad after it received complaints stating that it was irresponsible and objectified women.

Privacy Sandbox APIs are not intended to be direct, one-to-one replacements for all third-party cookie: Google

YouTube will begin to require creators to disclose when they’ve created realistic altered or synthetic content, and will display a label that indicates for people when they’re watching this content. (Representative Image: Mitchell Luo via Unsplash)

Google addresses objections again Privacy Sandbox in a blogpost. According to Google, internet technologies have and will continue to evolve, but that shouldn’t block progress with the current set of building blocks.

Philips is a self-care brand that travels with consumers in their life journey: Deepali Agarwal

Gaming is a big part of young teenagers' lives and a lot of our effort this year has been in participation with BGMI and some of the other gaming fraternities. (Image soured via Philips website)

Deepali Agarwal, Business Head – Personal Health at Philips helps us understand how the brand managed to find its product market fit.