Aashrey Baliga – Page 65

CXO Moves: Exec movements at Byju’s, ShareChat, L&K Saatchi & Saatchi and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves.

Executives move in the world of brands and agencies.

How Marico’s Saffola won the battle for Oats market in India

Replying to the post, Deepika Warrier, head of marketing at Bajaj Auto shared an interesting take. Warrier in one of her previous roles was vice president of the nutrition category for PepsiCo India. (Representative Image: GR Stocks via Unsplash)

For those who don’t know, Marico’s whole business approach is based on understanding consumer consciousness. At Marico, this is known as ‘Mariconscious’.

Not controlled by Microsoft, said OpenAI CEO Sam Altman; He’s also grateful Elon Musk exists. Find out why

Think of GPT models that generate text based on words. Sora does something similar, but with images and videos. It breaks down videos into smaller pieces called patches. (Image sourced from Forbes)

Billionaire Elon Musk described OpenAI as a close-sourced, maximum profit company, effectively controlled by Microsoft.

Supreme Court asks Britannia and ITC to come to consensus on issue of similar packaging

The verdict not only brings clarity to PPL's legitimate business operations but also sets a significant precedent in the Indian copyright landscape. (Representative Image: Wesley Tingey via Unsplash)

ITC Ltd had challenged the Madras High Court’s order that prevented them from using the current packaging of the Sunfeast MOM’s Magic Butter Cookies on the grounds of infringement of Britannia’s Good Day Butter Cookies packaging.

iQOO secures title sponsorship for esports team SOUL

This unique partnership marks the first time in the country’s Esports landscape that a team has secured a high-profile title sponsorship that extends beyond individual tournaments. (Representative Image by Sean Do via Unsplash)

As per the Windows of Opportunity report on India’s Media and Entertainment industry by FICCI-EY, the number of brands investing in Esports in India will grow from 80 in 2022 to reach 100 in 2023.

Media Dialogues with Storyboard18: Duroflex’s growth journey

In frame - Duroflex MD Mathew Chandy & Group CEO Sridhar Balakrishnan.

Storyboard18’s editor Delshad Irani caught up with Duroflex MD Mathew Chandy & Group CEO Sridhar Balakrishnan on plans to ride India’s booming sleep economy.

Revolutionizing the outdoors: creative resurgence in OOH advertising of 2023

t offers an unparalleled platform for creators, agencies, brands, and industry experts to engage, exchange ideas, and celebrate the triumphs of digital creativity and innovation.(Representative Image: HamZa NOUASRIA via Unsplash)

The year witnessed an upsurge in 3D creatives, Anamorphic designs, and enhanced billboards. The advent of Digital Out-of-Home (DOOH) spurred experimentation with digital creatives, amplifying the OOH creativity quotient.

40 percent of users lean towards shorter episodes lasting between 5-15 minutes: Pocket FM Report

Smart home brands in India have been innovating to launch locally relevant smart devices such as tube lights, ceiling fans, IR blasters, and smart strips that cater to Indian home environments.

Approximately 40 percent of users lean towards shorter episodes lasting between 5-15 minutes, while 35 percent prefer slightly longer episodes in the 15-30 minutes range. Only about 25 percent of users prefer longer content, opting for episodes spanning approximately 45-60 minutes.

Sam Altman’s iphone crashed after he was fired from OpenAI. Here’s why

Think of GPT models that generate text based on words. Sora does something similar, but with images and videos. It breaks down videos into smaller pieces called patches. (Image sourced from Forbes)

In a podcast with comedian Trevor Noah, Sam Altman answered questions that even ChatGPT didn’t know the answers to.