Aashrey Baliga – Page 69 – storyboard18

Accenture and Unilever join hands to leverage next gen AI-powered technologies at scale

As generative AI further evolves over the next few years, we can expect a large degree of automation of customer interactions. Companies will increasingly rely on marketing to own and optimize most of the customer journey. Marketing needs to take the lead in experimenting with new tools and integrating them with the workflows constantly evaluating what parts of customer journeys we can automate with the help of advancements in AI, writes Arun Pattabhiraman, CMO, Sprinklr. (Representative Image: Andrea De Santis via Unsplash)

The two companies will explore new applications to scale generative AI; for example, assets from Accenture’s AI Navigator or its proprietary “switchboard,” which allows a user to select a combination of models to address the unique business context.

Bewakoof appoints Rashmika Mandanna as new brand ambassador

In a true-blue Bewakoof style the brand ambassador was picked through a social media poll conducted on Instagram.

The actor will be the face of Bewakoof’s range of women’s collections spanning across t-shirts, shirts, hoodies, joggers and other fashion apparel & accessories.

Bira 91 to raise new round of funds to expand business portfiolio

Bira91’s current portfolio includes craft, lager and strong beer with products such as Bira White, Gold and Boom, besides cider ale and seltzers. (Representative Image via Unsplash)

This round will count for the third round of fund-raising for B9 Beverages in 13 months.

New Broadcasting Bill raises concerns over freedom, impact on news genre

EBITDA stood at ₹44.3 crores boasting a 33 percent margin and demonstrating a substantial 36.4 percent YoY improvement, primarily driven by robust top-line growth. (Representative Image: Paul Einerhand via Unsplash)

Section 20 of the draft recommendations stands out as a grey area for stakeholders in the news business, especially independent creators.

BookMyShow turns profitable after recording operating revenue nearing Rs. 1000 crores

Initial partners include Easterseals, Gold House, The Latinx House, NAACP, Sundance Institute, and Yuvaa. (Representative image by Jon Tyson via Unsplash)

BookMyShow’s operating revenue was recorded to be Rs. 976 crore in the year ended March 31, substantially more than Rs 277 crore that it recorded in FY22 as mentioned by Toffler.

Converting gourmet grocery to luxury grocery: Nature’s Basket unveils experiential concept store

Shashwat Goenka, Chairman, Spencers Retail Limited.

Shashwat Goenka, chairman at Spencer’s Retail, talks about RPSG’s entry into luxury food retailing and more.

BCCI approaches NCLT for insolvency of Byju’s over unpaid Rs. 158 crore

The payment due is regarding a contract between the two parties for sponsorships on the jerseys of the Indian Cricket Team. (Image source: Moneycontrol)

The BCCI told the NCLT that a notice was sent to Byju’s on January 6 asking to clear the pending payment of Rs. 158 crore excluding TDS (tax deducted at source).

Flipkart’s SPOYL partners with Netflix’s upcoming ‘Archies’ to launch official merchandise

As Gen Z shoppers continue to embrace a mix of styles spanning across 90s grunge, Y2K, Kpop, cottagecore, and gender-neutral fashion, their deep connection with social media, pop culture and global trends is palpable.

Shoppers can channel the style of the Archies cast – Archie, Reggie, Veronica, Betty, Jughead, Moose, Ethel and Dilton, by choosing from a collection of trendy t-shirts, dresses, loungewear and more, starting at Rs. 799/-.