Aashrey Baliga – Page 70

Spotify layoffs: Audio streaming service to cut 17% of workforce globally

Spotify India's Amarjit Singh Batra stated, "At Spotify, we are making it easy for them by working on plans and offers which suit everybody. From monthly offers to annual offers, they are priced very competitively. We have offers and products like Duo which is for two people. We have products like family plans which are for multiple people in the household. There are student plans also." (Image source: Moneycontrol)

Spotify layoffs: The company is going for layoffs despite posting a notable operating profit of €32 million in Q3 2023, marking its first profitable quarter in the last two years.

Book My Makeup launches AI-driven social commerce beauty services platform

The brand’s target demographic is Indian women in the age group of 18-24 years, “who prioritise innovation and quality at accessible price points”, he added.(Representative Image: Freestocks via Unsplash)

By embracing technology, Book My Makeup introduces features like augmented reality makeup trials, virtual consultations, and customized beauty recommendations, making beauty services more engaging, personalized, and convenient for users.

Industry leaders urge holistic measurement solutions for expanding CTV landscape

TRAI had floated a pre-consultation paper on 21st September 2023, to highlight the issues which are required to be considered for the formulation of ‘National Broadcasting Policy’.

While BARC possesses the technical know-how and infrastructure, the call to action is for stakeholders to converge and collaborate on the issue.

Indian advertising industry’s go-to man Shashi Sinha revisits his four-decade long career

Shashi Sinha, CEO of IPG Mediabrands India, gives his distilled take on the report's key findings and what he thinks will be the biggest disruptor for India's media and entertainment industry.

Sinha, who has spent nearly four decades in the advertising industry, is a seasoned professional who has dedicated the majority of his career to a single agency group: Interpublic Group (IPG). The listed American advertising company is the parent of major agencies such as FCB, McCann and IPG Mediabrands, among many others. In a leadership trajectory spanning 25 years, Sinha progressed from being the head of media at FCB Ulka to CEO of all media units under IPG Mediabrands India in 2013.

All the highlights from the 19th edition of IAMAI’s marketing conclave

In collage - MVS Murthy, CMO at Federal Bank, Snehal Khanoor, co-founder and CEO at TrulyMadly.com, Milind Pathak, chief business officer at Route Mobile and Shilpi Kapoor, CMO at Airtel Payments Bank.

Catch all the highlights from the 19th edition of Internet and Mobile Association of India (IAMAI)’s Marketing Conclave held in Mumbai.

Elon Musk’s X facing an exodus of employees

A report from Business Insider indicated that the resignations include senior as well as junior employees. The staff began leaving as shortly after X handed bonus checks earlier in November said the report. (Image sourced via Forbes)

The micro-blogging platform is currently operating with a skeleton staff at its office as its advertising division continues to lose money.