Author: Aashrey Baliga

Flipkart releases new set of ad films under its ‘Kuch Khaas Kamao’ campaign

The campaign revolves around the message of ‘Kuch Khaas Kamao’ conceptualized through two films which emphasizes on the significance of earning trust and building connections while sellers cater to the needs of the customers.  

The campaign revolves around the fact that every purchase by a customer is more than just a transaction for the sellers who sell it on Flipkart. Every order becomes an opportunity for the sellers to be a part of the customer’s journey while they play a crucial role in catering to their needs.

Cristiano Ronaldo faces lawsuit over association with Binance

Ronaldo has failed to disclose how much Binance paid him for the deal, a requirement under US law. This could potentially be trouble for the footballer. (Image sourced via Forbes)

A class-action lawsuit has been filed against CR7 in the USA seeking $1 billion in damages for his association and promotion of Binance.

Elon Musk slams advertisers for pulling out of X

The memo signed by Elon Musk reads, "There is nothing I hate more, but it must be done. This will enable us to be lean, innovative and hungry for the next growth phase cycle."

Musk did acknowledge that a continued cold-shoulder from brands could possibly bankrupt X but suggested that people would blame brands for the bankruptcy and not him.

Disney’s streak of box office failures continues; what is the path to recovery?

Disney’s only real success this year has been Guardians of the Galaxy Vol. 3, which had a  relatively strong run, generating $845 million globally. However, analysts did expect the film, being the last of the trilogy to reach closer to the billion-dollar threshold. (Image sourced via CNBC)

‘Wish’, a musical about the wishing star that so many Disney characters have wished upon in the studio’s century-long journey failed to attract families during its release on Thanksgiving. The movie collected a poor $31.7 million over the five-day long holiday. 

Union Minister Smriti Irani launches ‘Guide on gender-inclusive communication’

The guide covers the use of language in English, Hindi, and other Regional  languages, based on the “Handbook on Combatting Gender Stereotypes” by Supreme Court of India and other national and global best practices customized to suit the requirements of the Indian citizens. (Image sourced via PIB website)

The Minister exhorts for adopting gender-inclusive language that can challenge stereotypes and promote a more respectful and equitable environment for all.

Deepfakes pose a big threat to democracy and social institutions: Ashwini Vaishnaw, IT Minister

On March 1, Google announced it would remove apps from 10 Indian developers, including Shaadi.com, Naukri.com, jeevansathi.com, and Bharat Matrimony, from its Play Store in India for non-compliance with its billing policies.

In an interview with Ashwini Vaishnaw, the Union Minister for Railways, Communications, Electronics & Information Technology conveyed his concerns about the potential risks that artificial intelligence, particularly deepfakes present to India’s democracy and society.

Meta’s paid ad-free subscription service comes under legal scrutiny

Over the last eight years, Meta says it has rolled out industry-leading transparency tools for ads about elections or politics, developed comprehensive policies to prevent election interference and voter fraud, and built the largest third party fact-checking programme of any social media platform to help combat the spread of misinformation. (Representative Image: Dima Solomin via Unsplash)

Advocacy group NOYB (None Of Your Business) filed a complaint with Austrian regulator on Tuesday claiming that the service amounts to paying a fee to ensure privacy.

Sudhir Sitapati and Vinay Sitapati shed light on how politics influences consumer behaviour

India is gearing up for multiple state elections and the approaching central election. Thus, it becomes crucial to understand the correlation between political regimes, policies, elections and consumer purchase patterns. (Images sourced from Forbes India and Ashoka University website)

Sudhir Sitapati, MD and CEO of Godrej Consumer Products and Vinay Sitapati, a professor of political science and legal studies at Ashoka University, talk about the relationship between political landscapes and consumer behaviour.