Author: Aashrey Baliga

Bombay is the global Mecca of advertising: GCPL’s Sudhir Sitapati

Godrej Consumer Products Ltd’s MD and CEO Sudhir Sitapati and CMO Ashwin Moorthy in a conversation with Storyboard18’s Delshad Irani.

GCPL’s Sudhir SItapati and Ashwin Moorthy talk to Storyboard18’s Delshad Irani about their new in-house ad agency ‘Lightbox’. Why did they set it up? What are the challenges? How do they plan to leverage it? Find out.

Meta could face legal action, penalties for “ensnaring” young people on Instagram, Facebook

Meta also rolled out reels on Facebook in 2022, allowing users to create and watch videos clips from creators. One could also view public reels from Instagram, if the creator chooses to recommend it on Facebook. (Image source: Unsplash)

The allegations are a part of a much larger lawsuit filed last month in California, Colorado and 31 other states in the US District Court for the Northern District of California. The states have accused Meta of trapping children on Instagram and Facebook despite studies indicating the likely harms of social media of young and impressionable age groups.

World Cup doesn’t result in large data push for telcos like Airtel and Vi

S. Krishnan, Secretary MeitY Government of India, will attend the event as the Chief Guest, further emphasising the Government’s support for digital inclusivity initiatives. (Representative Image: Rodion Kutsaiev via Unsplash)

The World Cup did boost mobile data usage by 4 percent sequentially in the December quarter. However, the revenue growth as a result is modest at around 1 percent.

Raymond boss Gautam Singhania writes to board and employees, assures smooth functioning of biz

Nawaz Modi Singhania has filed a non-cognizable complaint against the Chairman and Managing Director of Raymond at the Gamdevi Police Station in Mumbai. (Image sourced via Instagram)

In an internal email accessed by CNBC-TV18, Gautam Singhania wrote he remains resolute as the Chairman and Managing Director and is fully committed towards the smooth functioning of the company and its business.

India’s ad spending soars by 15.5 percent! Exclusive with MIB’s Apurva Chandra

Crime and such explicit content is good for TRP but it is not ideal for TV channels to show them. However, it's for the channels to decide what they want to show.

A report highlights a 15.5 percent increase in ad spending in India, reaching Rs 1,46,450 crore in 2023. India has risen in global ad spending and remains the fastest-growing market among the top 10 worldwide.

How India’s alcohol industry is changing

Strategic International Brands are in very strong growth, notably Jameson, Absolut and The Glenlivet. The company also saw Good growth on Seagram’s whiskies. Pernod Ricard sait it expects strong growth in H2. (Representative image by Adam Wilson via Unsplash)

Andrew Holland, CEO of Avendus Capital Public Markets Alternate Strategies, discussed with CNBC-TV18 about the shift in trend in the beverages industry particularly in the context of travel and entertainment.

NCLAT defers final hearing of Google’s appeal against CCI’s Rs 936 crore penalty

Financial Times reported on Google’s possible revenue shake-up, stating, "Google is looking at options including adding certain AI-powered search features to its premium subscription services, which already offer access to its new Gemini AI assistant in Gmail and Docs, according to three people with knowledge of its plans." (Representative Image: Brett Jordan via Unsplash)

The NCLAT released a notice on November 24 deferring the hearing of Google’s appeal, the appellate tribunal was to commence the hearing on November 28.

MAdtech Point: UPI, ONDC, OpenAI and all things open in the world internet

Unlike acquisition-first advertising platforms like Google and Facebook which have matured over the last couple of decades, the retention and user engagement space is still relatively new and talent supply in the ecosystem is in nascent stages. (Representative Image: Mohamed Nohassi via Unsplash)

Open Network Protocols are difficult to build. More so it is difficult to populate. Unless and until other participants beyond the buyer and the seller viz., discovery and delivery join the network, it is going to be difficult to scale up.

TVS to expand electric two-wheeler portfolio in the next year

As per the poll, Bajaj Auto's total sales are seen rising 25 percent to 3.51 lakh units and TVS Motor's auto sales may increase by 30 percent to 3.14 lakh units. (Representative image by SP UltraK via Unsplash)

Interestingly, TVS is also developing an electric three-wheeler. K N Radhakrishnan, Director and CEO, TVS Motor Company said that they plans to launch s series of products in the range of 5 to 25 kilowatts in the next year.