Author: Aashrey Baliga

Why does Tanmay Bhat think CMOs don’t know where to spend money?

Nikhil Kamath, co-founder of Zerodha recently hosted a group of successful content creators on his podcast - WTF. The panel included Tanmay Bhat, Nuseir Yassin, Ranveer Allahbadia and Prajakta Koli. (Images sourced via YouTube and Instagram)

Tanmay Bhat, renowned comic and ad maker said a rather interesting thing on Nikhil Kamath’s podcast. “If I was hiring for marketing and there’s a kid who has grown an Instagram page from 0 to 10k followers, that kid is a killer. Most CMO’s would not know where to spend money to make this happen.” 

Mahendra Singh Dhoni invests in fitness startup Tagda Raho

The brand wanted to bring the same meme to life, but this time, getting Dhoni to sing the song while educating customers about their e-cycles. A huge win for the internet.

Tagda Raho claims to be the world’s first and only fitness programme that marries traditional Indian equipment with modern raining applications.

MeitY gives 7 day deadline to social media platforms to align themselves with Indian laws and regulations: Rajeev Chandrasekhar

This was followed by similar questions on former American president Donald Trump and President of Ukraine Volodymyr Zelenskyy.

Chandrasekhar mentioned that deepfakes could be subject to action under Rule 3(1)(b) of the current IT Rules, which mandates the removal of 12 types of content within 36 hours of user complaints being filed.

Nikhil Kamath spreads word of caution against new scam targeting Zerodha customers

The Centre had cracked down on coaching centres in January with guidelines stating that these centres couldn't enrol students below 16 years of age, make misleading promises, or guarantee rank or good marks.

The scammer approached the client with the promise of an unrevealed reward that the client was set to receive. The catch here was the demand of a registration fee of Rs.1.8 lakh to start a domino effect.

Godrej ‘sachetising’ the frozen meats category with a new launch

To stimulate category growth and reach a wider audience in various cities and demographics, it is crucial to make these products more accessible by offering them at more affordable price points. (Representative Image: Robin Stickel via Unplash)

The frozen foods category in India currently has a penetration rate of less than 5%, indicating ample room for expansion.

ICC Men’s World Cup 2023 records 1.25 million spectator turn outs; becomes most attended ICC event ever

With the ICC rights cycle commencing in a fortnight, Disney Star will have to go ahead and broadcast the upcoming ICC Under-19 Men's Cricket World Cup 2024 on Star Sports channels, marking the initiation of the new media rights cycle from January 19 to February 11. (Image sourced via X - @BCCI)

The figure of over 1.25 million fans is a new benchmark in the history of cricket, surpassing the attendance figures of any other ICC event.

Xiaomi witnesses 200 percent growth in smartphone category during Diwali

According to Counterpoint Research, there has been a decrease in smartphone sales during the initial months of the year, and a persistent sluggish pattern is anticipated in the upcoming months. (Representative Image: Rodion Kutsaiev via Unsplash)

The growth has been driven by the strong demand for 5G smartphones launched by the brand earlier this year.