Aashrey Baliga – Page 74

Honasa’s Varun Alagh announces launch of new brands in beauty in personal care

Alagh however, did not disclose any details about the brands to-be launched or its products though. (Image sourced via Forbes India)

The company will choose organic routes to introduce its new brands and may even consider acquisitions if the opportunity presents itself.

How changing technology will allow new age marketers to connect with Bharat

As generative AI further evolves over the next few years, we can expect a large degree of automation of customer interactions. Companies will increasingly rely on marketing to own and optimize most of the customer journey. Marketing needs to take the lead in experimenting with new tools and integrating them with the workflows constantly evaluating what parts of customer journeys we can automate with the help of advancements in AI, writes Arun Pattabhiraman, CMO, Sprinklr. (Representative Image: Andrea De Santis via Unsplash)

Priya Narasimhan, head of revenue and partner growth at PhonePe, Ajay Dang, president and head of marketing at Ultratech, Snehil Khanor, Director, Truly Madly, MVS Murthy, CMO, Federal Bank and Milind Pathak, chief business officer, Routemobile talk about the evolution and impact of tech in marketing.

AI can never match human ingenuity in advertisement: MIB Jt Secy Vikram Sahay

Vikram Sahay, Joint Secretary, Ministry of Information and Broadcasting at MarCon 2023.

Vikram Sahay, Joint Secretary, Ministry of Information and Broadcasting spoke about regulatory insights and industry collaboration for sustainable growth in digital advertising and marketing at IAMAI’s MarCon 2023.

Workers in rural India are receiving 20 times their minimum wage: Karya

These findings come on the heels of HCLTech's strategic brand transformation efforts initiated 15 months ago. (Representative image by Kelvin Han via Unsplash)

Nitin Jerath, head of design at Karya, an ethical data company, sheds light on using technology to help bring people out of poverty.

Sharechat’s net losses add up to Rs. 5144 crore; how much did top execs make?

Bajaj Auto currently has 80 percent market share in the ICE segment. This serves as a substantial and efficient distribution platform for their electric offerings. (Representative Image: Annie Spratt via Unsplash)

In its last funding round, Sharechat was valued at $5 billion, backed by investors such as X (formerly Twitter), Google, Lightspeed, and Temasek.

Accenture Song appointed to drive content production by Accor

The service has been developed with leading design principles and utilizes Accenture’s SynOps platform for marketing and content operations, whilst being integrated into Accor’s infrastructure. (Representative image: Sander Trooijen via Unsplash)

Spanning both physical and digital communications, the ‘Content Atelier’ will be available to all Accor marketing professionals worldwide, enabling content production management from the initial brief to performance measurement and content optimization.

Dell, Lenovo and HP among 27 companies granted approval by Govt under new IT hardware PLI scheme

The 27 firms together will invest Rs.3000 crore. (Representative image by Burst via Unsplash)

The commitment is to manufacture personal computers, laptops, tablets, servers as well as other equipment worth a total of Rs. 4.64 lakh crore during the period of the scheme.

India’s wedding industry to hit $51 billion in sales this season

India is the world’s second largest bullion consuming market. Sales this year are expected to be better than last year and the increase in prices due to the Israel-Hamas war do not seem to impact the consumption. (Representational image by Christopher Brown via Unsplash)

As per the Confederation of All India Traders, the sales this year, between Nov. 23 to Dec. 15 will be about Rs 4.25 lakh crore ($51 billion).

John Jacobs launches first brand film

The film aims to target a pull at your heartstrings, while it treats the viewer as the intelligent viewer they are.

The film is conceptualised by Talented Agency, directed by Bosco Bhandarkar, and produced by Puff Productions.

China will be at the forefront of AI, says Alphabet CEO Sundar Pichai

This response was given to a post by popular American YouTuber Marques Brownlee on X. He stated, "Very curious to see, I normally do 1x for things I enjoy and/or need to process deeply but otherwise do go faster". (Image sourced from Moneycontrol)

Executives from Microsoft Corp., Citigroup Inc., Tesla Inc. and other large multinationals are meeting this week with Chinese President Xi Jinping and other Asian leaders, as well as US President Joe Biden.