Author: Aashrey Baliga

Schneider Electric launches new integrated marketing campaign

The unique visuals, inspired by Hollywood horror movies, shed light on how EcoCare solves problems and removes the stress caused by poor maintenance strategies and lack of expert support. (Representative image via Shutterstock)

This campaign addresses one of the major challenges faced by site, maintenance, data center, or facility managers – managing installation downtime.

MIB’s Anurag Thakur: AI plays important role in news but can’t replace news editors with experience

Thakur said, “4 lakh crore sale happened of local items. This happened after PM appealed for ‘Vocal for Local’ and he asked people to buy local products. This shows how much people consider PM.” (Image source: official website - anuragthakur.in)

Union Minister for Information and Broadcasting, Anurag Thakur, highlights the need for responsible use of AI in media on National Press Day

Will there be buyers for unsold TV ad inventory for the finals of Cricket World Cup?

The peak concurrency during the match on Disney+ Hotstar surged to 5.3 crore, shattering the previous record of 4.4 crore during the India vs South Africa match earlier this month. (Image sourced via X - @bcci)

According to industry sources, Broadcaster Disney Star has less than 5 percent of unsold TV ad inventory. However, the spike in ad rates may not attract brands.

How listing makes startups, consumer brands more accountable, responsible

Going public is the beginning of a new story for brands. The credibility and trust net will just widen from here, as there is no scope for hiding. The true test of the brand is after the IPO, they say. (Representative Image: Clark Tibbs via Unsplash)

Being in the public market itself gives startup brands immense reach and recall in a diverse country like India. That’s why brands need to be well aware of what they do thereafter.

MIB successfully completes special campaign 3.0 on swachhata and disposal of pendency

The Ministry has achieved 100% target in disposing Public Grievances, Public Grievance Appeals, and has disposed 21 MP references, 2 PMO references and 7 Parliamentary Assurances. (Representational image by Markus Spiske via Unsplash)

A total of 1013 Outdoor campaigns were conducted. 1972 spots identified and cleaned. 2,01,729 Kg of Scraps disposed of, revenue of Rs. 3.62 Crore earned and space of 29670 Sq ft has been freed. 49,984 files reviewed, out of which 28,574 files were weeded out. 841 e-files were also closed.

MAdtech Point: MAdTech Stack has a far bigger social responsibility in harnessing artificial intelligence

Generative AI, once the domain of science fiction, now sits at the fulcrum of a new world order. Its content creation and data analysis prowess has ushered in an era of personalised consumer experiences at a previously unimaginable scale. (Representative Image: Mohamed Nohassi via Unsplash)

It is advertising that runs the internet. The advertising industry, therefore, has a far bigger responsibility in ensuring that artificial intelligence led solutions does not go unchecked.

MIB proposes pivotal ‘Broadcasting Services (Regulation) Bill 2023’

EBITDA stood at ₹44.3 crores boasting a 33 percent margin and demonstrating a substantial 36.4 percent YoY improvement, primarily driven by robust top-line growth. (Representative Image: Paul Einerhand via Unsplash)

The draft Bill provides for a consolidated framework to regulate the broadcasting services in the country and seeks to replace the existing Cable Television Networks (Regulation) Act, 1995 and other Policy Guidelines currently governing the broadcasting sector in the country.