Author: Aashrey Baliga

Union Minister Anurag Thakur announced pivotal legislation to modernize broadcasting sector’s regulatory framework

Thakur said, “4 lakh crore sale happened of local items. This happened after PM appealed for ‘Vocal for Local’ and he asked people to buy local products. This shows how much people consider PM.” (Image source: official website - anuragthakur.in)

A National Broadcasting Policy, outlining the vision, mission, strategies, and action points, is seen as a critical step to guide the development and growth of the broadcasting sector, especially in the context of new and emerging technologies.

MIB approves path-breaking ‘Digital Advertisement Policy 2023’

TRAI had floated a pre-consultation paper on 21st September 2023, to highlight the issues which are required to be considered for the formulation of ‘National Broadcasting Policy’.

The Policy will enable Central Bureau of Communication (CBC) to empanel agencies and organisations in the OTT and Video on Demand Space.

Zee-Sony merger: Sony recommends own executive as CEO instead of Zee’s Punit Goenka

The Board of the Company, chaired by Mr. R. Gopalan, has instituted the required measures, to guide and mentor the management on a regular basis, in order to enable the team to achieve the set goals for the Company

Sony Group Corp has been pushing for its own India executive NP Singh to become the CEO of the newly forming Zee-Sony entity due to the stringent corporate governance norms in Japan and the US.

Visionaries: CEO-CMO partnerships powering growth

The panel included prominent industry personalities – Kulmeet Bawa, president and MD, SAP India; Aseem Kaushik, MD, L’Oreal India; Prativa Mohapatra, VP and MD, Adobe India; Sukhleen Aneja, CEO, Good Glamm Group; Madhav Sheth, CEO, HTECH; and Devendra Chawla, CEO, GreenCell Mobility.

At the first edition of Storyboard18’s Visionaries event held to celebrate marketers, we had a stellar panel of CEOs talking about the CEO-CMO power partnership.

Godrej Results: GCPL delivers double-digit volume growth in 2Q FY 2024 results

Sudhir Sitapati also shared his insights on building brands in today’s India. But adding a word of caution when he said India is not doing as well as it seems to be doing in the context of FMCG volumes.

Sudhir Sitapati, MD and CEO, GCPL, said the company continues to remain focused on driving volume-led growth along with healthy investments in brands.

‘Instagram is a showroom, YouTube is a classroom’: What powers influence among Gen Z

According to a study conducted by Yuvaa, 50 percent of Gen Z consumers are not actually influenced by influencers or celebrity endorsers to make a purchase decision. In fact, they rely on their friends for advice on products and services.

Catch the key highlights from the session on who powers influence for GenZ, at the Moneycontrol Creator Economy Summit.

Gillette launches new ad campaign featuring cricketers Shubman Gill and Shreyas Iyer

“Get a chance to play with the stars” is a digital film that bridges the gap between the fans and their favourite cricketers via this chance provided by the brand. (Images sourced via X and Forbes India)

Gillette Mach3 and Fuzion5 have come up with a campaign titled ‘Play With The Stars’ which is a golden opportunity for select consumers to get a chance to meet their cricketing idols and play a game with them on purchase of Gillette’s Cricket edition pack.

JetSynthesys partners with venture accelerator firm Brinc to launch new gaming accelerator program

Structural shifts toward a higher propensity to pay for in-game features and the burgeoning popularity of casual and midcore games are poised to play pivotal roles in shaping the landscape by FY28. (Representative Image via Unsplash)

The company will be funding and sharing expertise with startups working on Game Titles and IP, DevTools and Gaming Infrastructure, as well as Consumer Applications. This includes Immersive Gaming, Cross Platform Gaming, Blockchain Gaming, Games as a Service, Cloud Gaming, eSports, AI for Gaming and more.