Author: Aashrey Baliga

Hindustan Unilever increases its ad spends

As per GroupM, the overall ad revenue is expected to reach Rs1,55,386 crore in 2024, with an incremental Rs14,423 crores compared to 2023. At Rs 88,502 crores of the overall Rs1,55,386 crore, digital will contribute to 57 percent of all ad revenue.(Representative Image: Julian Hochgesang via Unsplash)

India’s largest spender on advertising wants to maintain its ad spends because of increasing competitive intensity.

Storyboard18’s Visionaries: An evening of excitement, camaraderie and a toast to the future

Storyboard18's Visionaries Part 1 at The Oberoi, Gurgaon.

It’s a wrap for the first edition of Storyboard18’s Visionaries. Here’s a highlight reel on what went down on October 27 at The Oberoi, Gurgaon. Storyboard’s Visionaries was predominantly an occasion to celebrate CMOs who have made a deep impact through their work that has catapulted the growth of their respective companies and brands.

Visionaries by Storyboard18: Celebrating the Pioneers of Marketing

The evening also featured an enlightening chat between Shibani Gharat and Saurabh Khattar, country manager, India, Integral Ad Science, concentrating on the central theme of media quality in the rapidly maturing landscape of Indian advertising. With India’s advertising industry projected to grow at a CAGR of 11 percent from 2024-2032, managing media quality is important.

The Visionaries to be felicitated in Gurugram on October 27. The keynote address is by Suresh Narayanan, Chairman and MD, Nestle India.

 

After multi-year lows, smartphone industry in India hopes for Diwali bump

Total mobile data traffic is estimated to grow threefold between the end of 2023 and end of 2029 - attributed to factors such as improved device capabilities, an increase in data intensive content and continued improvements in the performance of deployed networks. (Representative image by Mika Baumeister via Unsplash)

Owing to the huge discounts offered by Amazon and Flipkart during their respective seasonal sales, the sales of iPhones went up by 25% as compared to the previous year.

TRAI grants extension on Spectrum Assignment consultation paper

TRAI issued a direction dated 02.06.2023 under TCCCPR-2018 to all the Access Providers to develop and deploy the Digital Consent Acquisition (DCA) facility for creating a unified platform and process to register customers' consent digitally across all Access Service Providers and Principal Entities (PE).

The last dates for submission of written comments and counter comments have been extended up to 15th November 2023 and 29th November 2023 respectively.

IBDF asks TRAI to lift pricing restrictions on broadcasters

Regional OTT content volumes exceeded Hindi language content in 2023 for the first time. (Representative Image: Bastian Riccardi via Unsplash)

The IBDF in its request to the TRAI, said that broadcasters should be allowed to set prices for their TV channels and distribution services and should be able to negotiate the terms and conditions of their interconnections based on market data and forces.

53 percent CMOs in India state that sustainability is an essential component of their brand: GfK

Here is a selection of Indian startups pioneering the fusion of fashion and sustainability, showcasing how creativity and resourcefulness can reshape the industry while promoting environmental consciousness. (Representative Image: Etienne Girardet via Unsplash)

The latest global GfK report shows that 34 per cent of marketing leaders in India see sustainability as integral to their business operations, though it may not be as central to their marketing efforts.