Author: Aashrey Baliga

Zerodha’s Nithin Kamath expresses concerns over use of dark patterns

Kamath has several times spread awareness on deepfakes and how they can be misused and the consequences can be grave. (Twitter via @CNNnews18) (Image source - Twitter via @CNNnews18)

Nikhil Kamath, co-founder and CEO of Zerodha, took to X to share that he too believes that the guidelines will help consumers have a better and more unfiltered shopping experience.

Amazon and Microsoft team up to take against tech frauds

The DoT has also issued advisory about WhatsApp calls from foreign origin mobile numbers (like +92-xxxxxxxxxx) impersonating government officials and duping the people. (Image source: Unsplash)

Amazon, Microsoft, and Central Bureau Investigation (CBI), the federal enforcement agency in India, have taken decisive action against perpetrators of technology support fraud.

Finfluencers have played a pivotal role in democratising financial markets and finance: Harsh Goela

The new directors join chief executive officer Anirban Mukherjee and chief finance officer Arvind Agarwal on the board of PayU India. (Representative Image: Towfiqu barbhuiya via Unsplash)

The content creator and founder of the Goela School of Finance, a finance and investment advising startup, notes a significant surge in demat accounts over the last 2-3 years, signalling heightened retail participation in financial markets. In this context, SEBI’s guidelines prove invaluable.

Merger or mess?: WPP kills Wunderman Thompson brand after merger with VMLY&R to form VML

Wunderman Thompson was essentially straddling two spaces – brand and legacy that JWT stood for and the digital prowess and tech that Wunderman is globally known for. (Representative image via Unsplash)

The merger of Wunderman Thompson and VMLY&R has left the industry wondering what has happened to one of the most iconic agency brands.

54 percent of consumers expected to engage in hybrid shopping: InMobi study

The study highlights that brands can prepare for pre-festive excitement and beyond by tapping into category-specific user insights to craft tailored experiences like special offers and engaging content. (Representative Image: Erik Mclean vis Unsplash)

To maximize their presence throughout the customer journey, brands should connect with high-intent audiences early on through a multi-channel, full-funnel approach, rather than solely focusing on the final purchase stage.

Netflix to launch ‘Netflix House’ offering themed dining, shopping and immersive fan experiences

The legal notice was sent to Netflix in January where the KKCL lawyers had mentioned that the usage of registered trademark ‘killer’ for the film ‘Killer Soup’ would cause KKCL "irreparable loss, harm and damage, and damage to their goodwill." (Representative Image: Mollie Sivaram via Unsplash)

Netflix House will feature rating installations as well as ticketed shows based on popular Netflix shows and movies. It will also feature restaurants that will serve food from unscripted shows. Expect everything from casual burgers and fries to high end dining, desserts and spirits.