Aashrey Baliga – Page 79 – storyboard18

DPI is like salt. You don’t see it, but food isn’t tasty without it: Protean e-Gov’s Gaurav Ramdev

Gaurav Ramdev, CMO of Protean eGov Technologies.

The CMO of Protean eGov Technologies talks about the reasons behind Protean’s rebranding, the launch of its first-ever campaign in over 28 years, the services the organisation offers, and how it impacts consumers.

India-Pakistan Match: MakeMyTrip hits a six with its Homestays ad?

The ad is a simple print ad. However, it makes use of humour, memes and a little bit of roasting to give the ad a good flavour. (Image sourced from X via @bcci)

This ‘sorry not sorry’ advertisement, conceptualised by creative agency Enormous for MakeMyTrip has created a massive buzz on the internet today, being shared by the likes of ex-cricketer Virender Sehwag as well as Ashneer Grover, co-founder of CrickPe.

Yezdi and Jawa launch the ‘Yezdi’ song, created by Punjabi artist Satinder Sartaaj

Satinder Sartaaj, known for his compositions, has composed this track.

Jawa and Yezdi motorcycles are known for their retro design, characterized by a vintage and classic look.

JK Tyre Motorsport launches India’s first drifting competition

In addition to the Drift Challenge, the BIC will also host the JK Tyre Formula Imperial and Indian Karting Race.

Drifting is the fastest-growing sub-disciplines of motorsport across the world.

Visionary marketers possess knowledge, conviction and the ability to inspire: Joseph George, Quotient Ventures

Marketers who succeeded in inspiring people both within the team, or agency partners, are the ones who got better work out. (Representative image by Clark Tibbs via Unsplash)

Joseph George, founder and group chairman, Quotient Ventures, believes that visionary marketers almost always ensure that the people working on the brand, both internal and external, know why they’re doing what they’re doing.

Tesla’s new advertising tactic; plans to expand to countries with potentially large market

The memo signed by Elon Musk reads, "There is nothing I hate more, but it must be done. This will enable us to be lean, innovative and hungry for the next growth phase cycle."

There have been Tesla ads at the Haneda Airport in Tokyo. The ad runs across the entire wall and showcases Tesla’s Model Y and focuses on the brand’s large supercharger network and its famous autopilot feature.

Is Gen Z afraid of the impact of AI on jobs?

48 percent of Gen Z prioritise mental and emotional well-being. (Representative Image: Steve Johnson via Unsplash)

Gen Z is a digital-first generation who place a strong emphasis on holistic wellness. As defined by them, this wellness includes physical, mental as well as social well-being.

TRAI extends date for inputs on ‘National Broadcasting Policy’ formulation paper

EBITDA stood at ₹44.3 crores boasting a 33 percent margin and demonstrating a substantial 36.4 percent YoY improvement, primarily driven by robust top-line growth. (Representative Image: Paul Einerhand via Unsplash)

The TRAI has decided to extend the last date for submission of comments up to 31st October 2023.

Blackstone in talks with Disney for its India business: Reports

The NCLT on Feb 9, rejected the IPRS’s plea questioned the legality of the arrangement between Star India and Novi Digital Entertainment. (Representative Image: via Unsplash)

Kevin Mayer and Tom Staggs, former Disney executives who were reappointed as advisers by CEO Bob Iger in July, are leading the discussions, as per reports.

Visionaries are known for their doggedness and conviction: T. Gangadhar, Quotient Ventures

Visionaries are known for their doggedness, they keep going for something because they have to have the fullest conviction.

The ability to see things that’s not obvious to other people straight away sets a visionary marketer apart.