Aashrey Baliga – Page 80

Goibibo announces Kareena Kapoor Khan as brand ambassador; changes social media identity to ‘Goibebo’

The film has been conceptualised by Talented and executed by Dharma 2.0.

Goibibo has also launched a new brand film that gives voice to the main character energy of every Indian traveller with Kareena’s famous ‘Poo’ as the mouthpiece.

Acer India announces Sunil Chhetri as brand ambassador

The partnership features a range of initiatives, campaigns, and engagements. (Image sourced via Instagram - @chetri_sunil11).

Acer will use this collaboration to connect with young people and encourage them to embrace technology as a tool.

IPG Mediabrands releases first ‘Media Responsibility Index’ in collaboration with MAGNA

This comprehensive approach equips brands to make discerning investment decisions, with consideration for brand and consumer safety in media strategies. (Representative Image: Nick Fewings via Unsplash)

The MRI India evaluates media platforms across four crucial Environmental, Social, and Governance (ESG) aligned priorities: Safety, Inclusivity, Sustainability, and Data Ethics.

Marketing can have phenomenal impact on society: Niti Kumar, Starcom

Marketers who can really clearly define short term as well as long term goals internally within their organizations, externally, to partners like agencies or like publishers and so on, and even to sales teams, dealers, etc. (Representative image by james Healy via Unsplash)

Starcom’s chief operating officer Niti Kumar on the impact of a visionary marketer.

Marketing cannot be run by pure common sense alone: MullenLowe Lintas’s Subbu

Visionary marketers devote a lot of time regularly to read about an emerging topic, take mentoring sessions from subject matter experts, read white papers on potential applications and so on. I have learned a lot from such people. (Representative image by Randi Tarampi via Unsplash)

MullenLowe Lintas Group’s Subramanyeswar S on what it takes to be a visionary marketer.

Thums Up and Ogilvy release World Cup ad featuring Shah Rukh Khan

A still of SRK's dual role in Thums Up's commercial.

Thums Up & Ogilvy get SRK to play a double role for the latest Cricket World Cup campaign, showcasing the constant tussle of opinions in our own mind about team India lifting the cup.

Swiggy launches new ad campaign banking on cricket frenzy during World Cup

Still from one of Swiggy's TVCs.

These ads will be available across TV and OTT platforms in multiple languages, reaching a diverse audience.

Consistency is a visionary marketer’s paramount quality: Yatin Balyan, Omnicom Media Group

Through consistency, visionary marketers are able to create an ecosystem where marketers believe in innovation, analysis and risk taking thereby creating the power to influence purchasing decisions. (Representative image by Nathan Dumlao via Unsplash)

What’s key is the consistency of delivering on objectives of brands and business, not just for a short time.

Visionaries build brands for life: Aditi Mishra, Lodestar UM

A visionary marketer has a holistic approach to the brand or the portfolio of brands that they manage because they are not just looking at the short term of sales, they are really looking and building brands for life.

Leading media investments company Lodestar UM’s Aditi Mishra on what it takes to be a Visionary marketer.