News18 Lokmat has firmly secured the top position in Mumbai in terms of reach among viewers. The channel boasts an impressive cumulative reach of 5215, while ABP Majha lags behind in the third position with a reach of 4568.
Author: Aashrey Baliga
Zepto partners with cricketer Jasprit Bumrah to launch new ad campaign
This campaign marks the first time that the Indian audiences will experience high-intensity SFX that rival the big screens of the cinema.
Uber introduces Uber Camper for fans looking for accommodation in Ahmedabad ahead of Ind vs Pak during the World Cup
To win a stay in Uber Camper – Uber has launched a social media contest from October 4-October 7 where cricket fans have to post their pictures holding a placard with details on how they plan to support Team India.
Coca-Cola India and ICC Introduce recycled PET national flags of 10 playing nations for World Cup
Approximately, 11,000 PET bottles were used for creating one national flag and approximately 2000 bottles were used to create an ICC Unity Flag.
Axis Bank and Publicis Worldwide India launch new ‘Sirf Aapke Liye’ ad campaign
Conceptualised by Publicis Worldwide India, the campaign is for the launch of the new ‘open by Axis Bank’ mobile banking app and aims to reposition Axis Bank as a digital-first financial institution in the market.
Can’t stop at one: Emerging models of agency-client partnerships
The dynamics between advertising agencies and their clients have undergone significant transformations in the past decade. While the traditional agency on record model still exists, it has had to evolve to meet the demands of an increasingly fast-paced, always-on, and crowded consumer environment. As a result, new partnership structures have emerged. Today, many large clients work with multiple agency partners, encompassing both established agencies and newer firms.
OTT platforms do not fall under the purview of the TRAI
The TDSAT said that OTT platforms are governed under the Information Technology Rules, 2021, as per the IT Ministry.
Visionary marketers believe in magic, not just logic: Josy Paul, BBDO
They are also DJs to the marketing mix, says Paul, chairman and CCO, BBDO India.
The best marketers aren’t obsessed with marketing: Arun Iyer, Spring
What are the qualities and values a marketer should have and showcase to be a Visionary?
ZEEL acquires and incorporates ZEE UK Max Ltd in the United Kingdom
ZEEL informed the BSE of its incorporation of ZUML in the United Kingdom on September 28 with an initial share capital of £25000 that was divided into 25000 ordinary shares of £1 each, fully paid-up.