Aashrey Baliga – Page 82

TDSAT rules in favour of Star for free streaming of cricket matches

The TDSAT however, asked that the AIDCF maintain a list of consumers who have subscribed to the Star Sports channel on their platform as a lot of the same content is being made available through video streaming on Disney Star’s OTT platform. (Image source: BCCI via X)

The tribunal stated that an OTT platform is not a TV channel, nor do they require any permission or licence from the Central Government.

Luxor launches new ad film ft. Virat Kohli ahead of World Cup

The fraudsters have also altered an interview clip of Kohli, replacing his real voice with a synthetic one to make it seem like he is promoting an online game of dubious value.

Luxor also plans to invest significantly on building the Luxor Schneider LX MAX brand in the coming months through series of media, consumer activation and trade initiatives.

Cadbury Dairy Milk launches #SitTogether campaign ahead of ICC Men’s Cricket World Cup

Disney Star, the exclusive TV broadcaster for the World Cup in India, announced a partnership with 26 sponsors, including Booking.com BV and liquor company Diageo Plc, as stated in a statement shared by the company on Wednesday.

#SitTogether will be amplified via multiple media touchpoints, including TV, OOH advertising, social media, and influencer partnerships.

Suhana Masala launches new ad campaign; promotes new Gujarat spice range

The multi-media campaign will run across TV, digital, Out-of-Home and retail activation mediums.

The campaign is guided by Altivyst Advisors, designed by Sideways Consulting, and produced by Corcoise films.

#BlastFromThePast: 5W1H’s Kunal Luhar talks about his all-time favourite ads

Stills from the ads.

Kunal Luhar, co-founder, 5W1H shares with us, the fond memories associated with his all-time favourite advertisements.

78 percent Indian marketers feel confident about using AI tools: study

87 percent plan to increase their use of generative AI in the next year (Representative Image: Hitesh Choudhary via Unsplash)

83 percent of marketers in India say AI will significantly change the way they work in the next year, and 47 percent hope it will help them to be more productive

World Cup 2023: Flight searches up 15 percent for inbound travel, highest demand from Australia

On the domestic front, Delhi-Ahmedabad and Mumbai-Ahmedabad are the top searched routes for October 13 and 14, the data noted. (Representative Image via Unsplash)

The top-five cricketing nations visiting India around the World Cup include the UK, Australia, the Netherlands, New Zealand and Sri Lanka. On the domestic front, Delhi-Ahmedabad and Mumbai-Ahmedabad are the top searched routes for October 13 and 14.

World Cup 2023: PVR INOX in talks with ICC to live screen India matches, finals in theatres

Among OTT platforms, Disney+ Hotstar has announced that screening of World Cup matches will be made available as free-to-view to all mobile phone users accessing its platform. (Representative image by Jake Hills via Unsplash)

World Cup 2023: PVR INOX would screen India matches, knock-out games, semi-finals and finals in theatres, sources told CNBC-TV18, adding that the firm is likely to announce a partnership with ICC soon.

Sachin Tendulkar named ICC global ambassador for men’s cricket world cup 2023

“Request everyone to report videos, ads & apps like these in large numbers,” he added. (Image via Twitter - @mufaddal_vohra)

The Cricket World Cup will also witness a cast of ICC ambassadors – Vivian Richards, AB de Villiers, Eoin Morgan, Aaron Finch, Muttiah Muralitharan, Ross Taylor, Suresh Raina and Mithali Raj and Mohammad Hafeez.

Advertising on USA’s MSG Sphere costs $450k a day

The cost to build the MSG Sphere is estimated to be around $2.3 billion. (Image sourced via Sphere Entertainment Co website)

Recently, the cost for advertising on the MSG Sphere was leaked. It apparently costs a staggering $450000 a day and $650000 a week to advertise on the surface of the Sphere.