Author: Aashrey Baliga

Britannia forays into metaverse

The metaverse experience includes cafes of Italy to the streets of New York, landscapes of Vietnam, and traditions of Turkey, alongside an exploration of the BiscafeLand.

The Britannia Coffeeverse aims to provide the youth with a fresh and engaging experience, thereby encouraging their active participation in this digital realm.

Piyush Pandey and Devika Bulchandani on all things new at Ogilvy India

Piyush Pandey and Devika Bulchandani, global CEO, Ogilvy

After over four decades at Ogilvy in various creative and leadership roles, Piyush Pandey, chairman global creative and executive chairman of Ogilvy India will move to an advisory role. In this role Pandey will continue to work closely with major clients and the agency’s executive team to ensure that Ogilvy India maintains its leadership position in India.

Election season fuels surge in ad spends in news media across MP, Rajasthan and Chhattisgarh

It’s quite a predicament, says one ad agency head who wished not to be named. “On the one hand, you want to talk about the work because it is an election-related campaign, on the other hand, it would be tricky if you do,” he said. (Representative Image: Phil Scroggs via Unsplash)

Experts see a surge in ad spending across states as political campaigns and regional advertisers look to amplify reach, fuelled by increased disposable incomes and post-election economic dynamics.

Rahul Shivshankar to host CNN-News18’s upcoming show ‘The Hard Facts’

The upcoming show aims to set itself apart through a singular commitment to objective reporting. Spearheaded by Rahul Shivshankar and supported by a team of seasoned researchers, the show embarks on a quest to unearth the stories that matter to the public.

Starting from 2nd October at 7 p.m., ‘The Hard Facts’ will deliver meticulously researched, unbiased news

Singapore tourism board launches ‘Made in Singapore’ global campaign

The MIS campaign aims to keep Singapore top of mind and connect across different travellers by showcasing the country’s key attributes: an inspiring City in Nature destination that is not only vibrant and cosmopolitan, but also rooted in strong multicultural heritage.

The campaign puts a fresh spin on the Passion Made Possible destination brand, spotlighting quintessentially Singaporean experiences, from iconic attractions to hidden gems, all of which are deeply rooted in the unique passions that characterise Singapore’s identity.

BigMuscles Nutrition signs Hardik Pandya as brand ambassador

Premium Gold Whey Protein, a derivative of milk, is a high biological value protein that contains essential amino acids necessary for muscle building and repair, and recovery. (Image sourced via @BCCI on X)

Premium Gold Whey Protein, its marquee product which is Informed Choice certified, a global quality assurance program for dietary supplement products, provides 25 gm protein and 11 gm of essential amino acids per serving.

Online sellers expect at least a 15 percent jump in festive sales YoY: Redseer

With potential inclusion in the government's agenda, the policy seeks to balance interests between MSMEs and online marketplaces.(Representative Image: Bastian Riccardi via Unsplash)

Sellers continue to show strong belief in the long-term power and impact of eCommerce owing to better revenue growth, lower cost and higher profits amongst ~95 percent of surveyed sellers.