Author: Aashrey Baliga

How Asian Paints turned a simple commodity into a multinational brand

Asian Paints launched the popular tagline ‘Har Ghar Kuch Kehta Hai’, conceptualised by Ogilvy’s Piyush Pandey, that is the brands philosophy even today. (Image sourced via Forbes India)

Founded in 1942, Asian Paints has constantly leveraged technology and innovation to accentuate and grow its presence in India and establish itself as not just a brand for the masses but a modern brand for the masses.

Asics onboards Manpreet Singh, defender and the former captain of the Indian Men’s Hockey team

Manpreet Singh led the team to earn a Bronze medal at the Tokyo 2020 Olympics, ending India's 41-year wait for an Olympic medal in hockey.

Manpreet Singh Pawar, one of India’s most celebrated hockey icons, has achieved remarkable success in his career. Under his leadership, India also won a Bronze medal at the 2018 Asian Games, Silver medal at the Champions Trophy and Gold medal at the Asian Champions Trophy.

MSO registration to be renewed for a period of ten years: MIB

MSOs (Multi-System Operators) and HITS (Headend-In-The-Sky) operators are also instructed to ensure that LCOs with interconnection agreements submit the necessary details within the specified timeframe.(Representative image by Erik Mclean via Unsplash)

The renewal procedure is in line with the Government’s commitment to ease of doing business as it will provide certainty to cable operators to continue their services without interruption and therefore make the sector attractive for foreign investment.

TRAI Chairman: Major initiative to check spam calls hits legal roadblocks under newly passed DPDP Act

Vaghela stated that the issue of spam calling is a huge challenge that is being faced by multiple countries. However, the solution to this problem is not banning all advertisers. He mentioned that TRAI recommendations could be a possible way out. (Image sourced via YouTube)

TRAI Chairman PD Vaghela said spam issues are proving to be a huge challenge. But the answer was not to ban all advertisers.

YouTube leads list of web publishers and applications in terms of ad impressions: TAM AdEx report

The rental services category witnessed 47x growth during Jan-Jun’23 compared JanJun’22, followed by energy drink and hosiery with 46 times and 8 times respectively. (Representative Image: Taras Shypka via Unsplash)

The report states that YouTube leads the list of web publishers and applications in terms of ad impressions followed by Aajtak.in during Jan-Jun’23 compared to Jan-Jun’22. During Jan-Jun’23, YouTube alone had 21% of ad impressions.

Wavemaker, Mindshare, Lodestar UM lead COMvergence’s New Business Barometer

GroupM refused claims that they were not called to present the pitch, calling it 'inaccurate'. (Representative Image: HamZa NOUASRIA via Unsplash)

Maruti, Reckitt, PhonePe, Proctor & Gamble, Pernod Ricard,Vivo Mobiles, Beiersdorf and Jaguar Land Rover were among some of the account moves that dominated the Indian market from Jan 2023 to June 2023.

Byju’s to rebrand WhiteHat Jr as Byju’s Future School, fully merge operations with itself

The meeting came amid a precarious liquidity crisis for the once-feted edtech, as it tries to raise money via multiple channels to keep operations going. (Image source: Moneycontrol)

A merger of WhiteHat Jr with self would thus help the company in reducing its overall burn, which will be critical considering its impending cash needs.

98 percent of GenZ and millennials consume mobile videos daily

S. Krishnan, Secretary MeitY Government of India, will attend the event as the Chief Guest, further emphasising the Government’s support for digital inclusivity initiatives. (Representative Image: Rodion Kutsaiev via Unsplash)

Notably, a majority of the individuals in this demographic frequently watch videos on their smartphones, while television often acts as mere background noise.

Future Group’s Kishore Biyani moves Bombay High Court against FRL’s forensic audit

The Resolution Professional of FRL filed an application against Kishore Biyani, Rakesh Biyani and eight other entities before the NCLT regarding their alleged involvement in a fraudulent transaction in the company estimated at Rs. 40.53 crore. (Image sourced via Forbes India)

The insolvency proceedings against FRL were started by the tribunal on July 20, 2022. According to media reports, lenders have received only one bid from SpaceMantra, close to the liquidation value of the FRL. The Committee of Creditors of FRL is yet to finalise a decision on the bid.