Author: Aashrey Baliga

GreenCell Mobility’s NueGo announces collab with bollywood film Fukrey 3

This offer will remain valid until 31st October, providing movie enthusiasts and NueGo riders with an opportunity to experience cost-effective and eco-friendly transportation while enjoying the perks of the upcoming film. (Representative image via Excel Entertainment)

As part of this collaboration, by booking tickets through the NueGo website and using the promotional code “FUKREY”, users can enjoy a flat 10 percent discount on all routes.

The Minimalist aims at 2.5x growth by FY 24-25; to focus on global expansion and tech

Contrary to some assumptions, the majority of traffic to MFA sites is legitimate, with real users visiting these pages rather than bots. (Representative Image: Mathieu Stern via Unsplash)

The agency is already in the works to recruit talent from institutions such as IIT Bombay and other top Indian design and engineering colleges, ensuring a continuous stream of fresh perspectives and technical prowess.

Indian parents want data protection laws to safeguard children from harmful impact of social media

In many cases, the parents have reported about not even knowing the various social media, video and online gaming apps their children are using. (Image by dole777 via Unsplash)(Image by dole777 via Unsplash)

Indian parents say their children are addicted to social media, OTT and gaming; addiction is making them aggressive, lethargic or depressed: Local Circles survey.

Google’s appeal against CCI’s Rs. 936 crore penalty to be heard by NCLAT on November 28

YouTube will begin to require creators to disclose when they’ve created realistic altered or synthetic content, and will display a label that indicates for people when they’re watching this content. (Representative Image: Mitchell Luo via Unsplash)

Earlier, on January 11, the NCLAT refused to grant immediate relief to Google upon request with regards to CCI’s order and issued the final hearing to be set in April 2023. Google did file an appeal in the Supreme Court against the NCLAT order but ended up withdrawing the case.

MSO’s need to be registered to provide their own programming services: MIB

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

Applicants have been asked to adhere to guidelines issued by the MIB on November 30, 2022 regarding platform services offered by MSOs.

Paperboat’s Neeraj Biyani launches new skincare brand Asaya

With the current melanin-rich skin products making up less than $100 Million, in a $6 Billion-worth skincare market in India, the industry forecasts predict a 20 percent share in the next 5-7 years. (Representative image by Christin Hume via Unsplash)

Asaya has raised about $0.5 Million from angel investors and the founders themselves, but in the next 4-6 months, Asaya aims to raise $1.2 Million in commitment to catering for the melanin-rich women across the country.

Myntra’s misleading push notification; a new controversy in social media land

the question that has been raised as a result of this campaign is if announcing the demise of a brand is a good marketing strategy. (Representative Image: Daria Nepriakhina via Unsplash)

Myntra’s push notification title read, “Elevated heart rate detected?” The reason below the title was “It’s coz of the *product* you liked | Hurry! Shop it today on Myntra.” This notification has sparked some buzz on the internet and most of it isn’t favorable for the brand.

Madhya Pradesh Tourism’s new TVC is a experiential journey through song and animation

The concept of the ad is that, even if we turned into these animals and witnessed all these wonderful sights, we would still not be able to cover everything that MP has to boast of. ‘If you visit MP once, you must visit it again. Such is the magic of Madhya Pradesh.’

The TVC is a product of creative agency Ogilvy and is directed by Prasoon Pandey himself.