Author: Aashrey Baliga

MAdtech Point: What will happen when third party cookies get totally deprecated?

Digital advertising is at the crossroads in fixing the ownership for this device. For more than three years, many solutions have been tabled, but a FREE all-purpose device offered scale, which none of the many other owners can match up to. (Representative image by Vyshnavi Bisani via Unsplash)

Digital advertising is at the crossroads in fixing the ownership for “the device” that collects consumer data.

Watch out Ajay Gupte and Amin Lakhani, says EssenceMediacom CEO Navin Khemka

“In the first six months from a new business point of view, I think we would have converted almost $70 to $80 million worth of new business, which is almost like Rs 700-800 crore worth of new business already converted." - Navin Khemka, CEO at EssenceMediacom South Asia

Navin Khemka, CEO of EssenceMediacom, South Asia, shares his ambition of becoming the top media agency under GroupM in an exclusive TV chat with CNBC TV18. He feels there is very healthy competition within the top three GroupM agencies – Mindshare, Wavemaker, and EssenceMediacom. Speaking about the new agency, he said, “In the first six months from a new business point of view, I think we would have converted almost $70 to $80 million worth of new business, which is almost like Rs 700-800 crore worth of new business already converted.”

Yes Bank appoints Pankaj Sharma as chief strategy and transformation officer

In his previous roles, he has been associated with organisations like RBL Bank, Axis Bank, ICICI Bank, ICICI Prudential Life Insurance and GE Countrywide.

In his role, Sharma will work with key stakeholders to translate and align the Bank’s strategy into transformation activities and initiatives, and develop a clear roadmap to achieve the Bank’s strategic and financial objectives.

L’Oréal Professionnel enters the metaverse

The brand has premiered five hair looks in collaboration with a CGI artist, Evan Rochette on the world’s biggest cross-game avatar platform Ready Player Me.

L’Oréal Professionnel’s important pillar for this year’s Metaverse initiative includes – more hair looks with hair drops for multiple platforms.

Elevating brand storytelling in H2 2023: A marketer’s manifesto

Married with personalisation, conversational marketing adds delight to a customer’s experience cycle with any brand today, and is fast emerging as a competitive differentiator. (Representative image by Rita Morias via Unsplash)

Whether brands are seizing the festive fervour, embracing digital innovations or championing sustainability, the trail to leadership in India’s dynamic marketing arena is paved by agility and consumer-centricity

Myntra to strengthen SCM network by scaling up women hires by over 21 percent this festive season

The playbook recommends use of multiple retail media formats to help enhance reach and performance, including video ads and display ads in conjunction with native ad formats. (Representative Image: Lucrezia Carnelos via Unsplash)

The hiring will be spanned across rural locations and villages in states like Haryana, Telangana, West Bengal, and Karnataka. In addition to the supply chain, of the total hires in the contact centre this festive season, 45 percent will be women hires.

Gatorade partners with tennis player Sumit Nagal

Gatorade Sports Science Institute help athletes optimize their health and performance through research, innovation and education on hydration and nutrition science which is key element for sportspeople. (Image sourced via Firstpost)

Sumit Nagal will be assisted on his recovery and nutrition needs under the guidance of a team of experts at the Gatorade Sports Science Institute (GSSI).

What is interesting about the Ogilvy palindrome logo?

It can be read from both sides. In English, from left to right it reads ‘Ogilvy’ as signed by David Ogilvy himself. However, when read from right to left, it reads the same in Urdu or Persian.

Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community in the regional final (south zone) episode of the Brand Blitz Quiz. Here’s a story behind the Ogilvy logo for the Pakistani, Bangladeshi and Middle Eastern market.