Aashrey Baliga – Page 87

Myntra’s home category records 50 percent YoY growth; scales offerings ahead of festive season as result

Consumers are becoming more aware of the impact of their spending decisions, with 70 percent believing they can "vote with their dollars" by supporting brands that show good citizenship and Supporting small business owners. (Representative Image: Hanson Lu via Unsplash)

Some of the popular brands associated with Myntra include Bombay Dyeing, Spaces, D’Decor, H&M Home, Starbucks, Anko, Philips, JC Collection, and Ellementary.

Josh announces AI-powered captions and hashtags on its app

This feature empowers creators to attract brands and unlock newer avenues for monetization. (Representative image by Hitesh Choudhary via Unsplash)

The feature performs real-time analysis of video content, examining themes, landscapes, expressions, and intricate details, providing contextual suggestions to creators.

BGMI announces collaboration with Hardik Pandya

Premium Gold Whey Protein, a derivative of milk, is a high biological value protein that contains essential amino acids necessary for muscle building and repair, and recovery. (Image sourced via @BCCI on X)

This collaboration will soon bring exclusive in-game items inspired by Hardik Pandya’s style and personality, such as outfits, helmets, skins, voice packs and cricket-themed emotes.

D2C brands borrow Rs. 243 crore to meet early ‘end of season sale’ frenzy: Instamojo report

With potential inclusion in the government's agenda, the policy seeks to balance interests between MSMEs and online marketplaces.(Representative Image: Bastian Riccardi via Unsplash)

Sachet Loans saw a peak during the pandemic with businesses borrowing a total of INR 252 crores during the 2020-21 period. However, with the growing number of end of season sales, the demand for these sachet loans seem to have persisted.

Zoo Media wins mandate for Goldmedal Electricals

Pollen, the influencer marketing agency under the network, will be responsible for curating influencer campaigns for the brand. (Representative Image: Immo Wegmann via Unsplash)

The mandate for digital marketing includes full-funnel creative and media services, which will be managed by Zoo Media Network’s flagship agency, FoxyMoron.

AJIO launches new campaign; appoints influencer AiyyoShraddha as Chief Of Small Talk

AiyyoShraddha was a great choice for this campaign by AJIO or should we say AJIOShraddha (J silent)?

The campaign features every office goer’s favourite content creator Shraddha Jain aka AiyyoShraddha. She has been awarded the position of Chief Of Small Talk (COST) at AJIO.

Tata Consumer Products in pole position to win Rs 5500 cr race for Capital Foods

Several multinational and homegrown consumer companies, such as ITC, Hindustan Unilever, Orkla, Nissin Foods, and McCormick, have expressed interest in the sale process. (Image source: Moneycontrol)

Negotiations have been underway to determine the stake that existing shareholders will retain or whether they will exit entirely, with Kotak Mahindra advising TCPL on this matter. The original asking price was almost $1.5 billion (Rs 12,442 crore), but it has since decreased.

Author: Aashrey Baliga