Author: Aashrey Baliga

The Derma Co. clocks Rs. 350cr ARR; becomes second brand by Honasa after Mamaearth to achieve this

Bajaj Auto currently has 80 percent market share in the ICE segment. This serves as a substantial and efficient distribution platform for their electric offerings. (Representative Image: Annie Spratt via Unsplash)

The Derma Co. has achieved Rs. 30 Cr. monthly revenue in 41 months of its inception, outpacing Mamaearth, Honasa Consumer Limited’s flagship brand.

MIB asks TRAI to include giving TV distributors autonomy for bouquet pricing issue in consultation paper

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

MIB has written to the TRAI Secretary to take into account AIDCF’S proposal to allow TV distributors autonomy to break broadcast bouquets.

Zee-Sony merger to take place by December this year

ZEE Media, through IDPL, to invest in NewsReach which calls itself a "PR solution platform provider connecting advertisers to their target audience."

If the proposed merger materialises, it will bring together over 70 television channels, video streaming services, as per reports.

“We will scale our organics portfolio in a short time”: Amul’s Jayen Mehta

"It's a very interesting time for not only doing what we've been doing at Amul but also building something new which will be even bigger and more lasting in times to come." - Jayen Mehta.

GCMMF’s managing director in-charge, Jayen Mehta, spoke about Amul’s vision to become a complete foods brand with special focus on creating an affordable range of organic products and associating with sports to promote health and nutrition. In the cricket Asia Cup, Amul was doing promotions on the ground and television. For Women’s IPL, the brand was the beverage partner for three years. Amul has plans to tie up with teams for the cricket World Cup too.

Fun-facts about Venkatesh Prasad, Javagal Srinath and ‘The OG’ CRED ad

This ad by CRED, called Venkaboys, featuring OG cricket legends Venkatesh Prasad, Javagal Srinath and Maninder Singh was an inspired take on the two famous music bands from the early days, Vengaboys and Boyzone.

Devaiah Bopanna, co-founder, Moonshot and one of the writers of the popular CRED ads shared unheard stories. Listen in.

Did you know? Subway’s recent ad ft. Vishwanathan Anand was inspired by a meme

The ad sees the ever-present dilemma of awkward social interactions and not being able to decide what and how to order at Subway. Vishy Anand is seen sweating copiously, unable to speak a word while thinking of what to order. He gives up and runs for the door, only to hit the glass door and fall.

For the ad campaign, the chess grandmaster was made to do a lot of quirky things, including posting memes.

Cinderella effect: 6 fairy tale advertising trends for a bountiful festive season

National Tourism Day is celebrated to create awareness among the public regarding the social, political, cultural, and financial impact of the government. (Representative image by John Thomas via Unsplash)

As consumers look to spend more this festive season, here are the learnings from fairy tales that advertisers can use while leveraging tentpole events and optimising digital strategies to make the brands shine.

NBDA given four weeks to come up with fresh guidelines for self-regulation of media: Supreme Court

The bench comprising Justices Surya Kant and KV Viswanahan has informed the Ajit Pawar Group that serious action will be taken if the order wasn’t obeyed.

A bench made up of the Chief Justice of India D Y Chandrachud and Justices J B Pardiwala and Manoj Misra took into account the submissions that the NBDA was in consultation with current and former chairpersons Justice (retd) A K Sikri and R V Raveendran to frame a fresh set of guidelines.

YouTube’s anti-vaccine content controversy: study shows no proof found

The average share of anti-vaccine or vaccine hesitancy videos remained below 6 percent at all steps in users' recommendation trajectories,” said Margaret Yee Man Ng, an Illinois journalism professor and lead author of the study. (Representative image via Unsplash)

Researchers spoke to participants of the study trained by the World Health Organisation to specifically look for an anti-vaccine video on YouTube with as few clicks as possible. They were asked to begin their search from the first informational Covid-19 video uploaded by WHO on the video-streaming platform.

Disney Star sent notice by TDSAT against free streaming of cricket after AIDCF plea

With the ICC rights cycle commencing in a fortnight, Disney Star will have to go ahead and broadcast the upcoming ICC Under-19 Men's Cricket World Cup 2024 on Star Sports channels, marking the initiation of the new media rights cycle from January 19 to February 11. (Image sourced via X - @BCCI)

The plea that was filed by the All India Digital Cable Federation (AIDCF) states that offering free streaming of cricket is unfair for the cable TV industry that pays broadcasters to distribute and showcase cricket matches.