Mullen Lintas will focus on a digital-first approach to create and craft compelling strategies to amplify the brand’s mission of making high-fashion accessible to the youth.
Author: Aashrey Baliga
Sanjay Dutt and Arshad Warsi reprise their roles as Munna Bhai and Circuit in Acko’s latest ad campaign
Acko and Leo Burnett have launched a new ad campaign directed by Rajkumar Hirani featuring Sanjay Dutt and Arshad Warsi in their iconic roles of Munna Bhai and Circuit, on Munna Bhai MBBS’s 20th anniversary.
TRAI issues regulations and amendments to protect digital media copyright
Numerous modification/additions were proposed by several stakeholders. Hence, the Authority was of the opinion that system requirements for DRM shall be dealt with in a separate consultation paper.
OTT regulations: TRAI extends comments’ deadline on ‘Regulatory Mechanism’, ‘Selective Banning of OTT Services’ paper
Upon deliberation of the industry stakeholders’ request to extend the date for submission of counter comments, TRAI decided to extend the last date for submission to September 29.
Indian consumer tech market surges, indicates striking growth trends in 2023: GfK
One of the aspects of this transformation is the untapped potential within the consumer appliances sector. Despite the growth, the penetration of these products remains relatively low, indicating a vast opportunity for industry leaders to explore further.
TRAI extends date to receive comments on ‘Regulatory Framework for Broadcasting and Cable services’ consultation paper
It has been decided to further extend the last date for submission of comments and counter-comments up to 3rd October 2023 and 17th October 2023, respectively.
How getting due credit helps young creative minds
In an industry where we rarely see (0.01%) attribution and credit given to us in magazines, press or even an Instagram post, giving credit where credit is due is imperative.
Ministry of Information & Broadcasting asks BARC to share ‘Respondent Level Data’ with broadcasters
BARC India had asked MIB to elucidate if it wants the body to share Raw Level Data or Respondent Level Data. BARC sought clarity from the Ministry as there was confusion with respect to the interpretation of the term ‘RLD’.
MIB to introduce new bill to regulate OTT platforms and DTH services
The bill is currently in its initial stages and is most likely to be introduced only after the general elections next year.
Zee row: ‘What’s the guarantee you will finish investigation in 8 months’ SAT asks SEBI
Senior counsel Darius Khambata, who appeared for SEBI informed the tribunal that while the investigation is likely to be completed in eight months as per SEBI’s chairperson, he will take further instruction and apprise the tribunal of the same.