Author: Aashrey Baliga

Sony Sports Network launches new ad campiagn ahead of 19th Asian Games

The campaign has attracted a host of sponsors such as Hyundai, JSW, Limca Sportz, Paisabazaar, LIC of India, Ultratech Cement, State Bank of India, Panasonic amongst others and more brands are expected to be announced by the time the Asian Games begin on 23rd September, 2023. (Representative image by Vinicius "amnx" Amano via Unsplash)

The campaign shines a spotlight on the unsung heroes of Indian sports – those who have relentlessly dedicated themselves to their respective disciplines and are on the precipice of donning the national colours at this esteemed multi-sport event.

From cricket fever to digital transformation: Media trends set to dominate H2 2023

SBI Life is one of the official partners for the BCCI Domestic and International Season 2023-2026. (Image sourced via X - @BCCI)

After a modest H1, India Inc. is expected to see momentum in brand and advertising growth, led by the ICC Men’s Cricket World Cup and other big-ticket properties on TV, coinciding with the peak festive season.

TRAI announces consultation paper on regulatory issues for OTT players

The Ministry, in accordance with Regulation 15(1) of the Interconnection Regulation, 2017, mandated that every distributor of channels must conduct an annual audit of their system. (Representative Image: Piotr Cichosz via Unsplash)

The TRAI indicated that live content on OTT platforms may be brought under a similar rules and regulations structure as the broadcasting sector.

AI Threat: 80% DNPA members restrict use of crawlers on websites to train AI models

While ML, Python and SQL continue to dominate current skills requirements in AI; GitHub, PyTorch and Databricks are also beginning to emerge as important skills. (Representative image by Andrea De Santis via Unsplash)

Digital news publishers the world over and in India are jumping into action to safeguard their content against powerful web-crawlers like OpenAI’s GPTBot, which collects data from websites to train its AI models.

LinkedIn introduces new Gen AI features as 73 percent India’s sellers look to increase use of AI

Even global advertising groups like WPP’s GroupM, Omnicom and Interpublic Group advised the brands they handle to follow suit. (Representative image by Souvik Banerjee via Unsplash)

Sellers are welcoming this rise of AI with open arms – 69% of sales professionals worldwide, and an even higher 73% in India, are expecting a surge in AI use in the next six months.

Nokia licensee HMD Global to launch its own HMD smartphones; Nokia no more?

In 2013, technology corporation Microsoft acquired Nokia’s devices and services business while Nokia shifted its full attention to Networks, stated a media report. (Representative image by Pawel Czerwinski via Unsplash)

HMD Global plans to launch its own HMD-branded smartphones soon. The company’s license agreement with Nokia will most likely end in 2026.

DD Free Dish awards slot to India Daily Live in auction for Rs. 10.62 crore

The confusion arose because the data being referred to here was the Raw Level Data. However, it is actually the Respondent Level Data that is being shared with agencies and advertisers.

Only satellite channels and companies holding valid permission by the Ministry of Information & Broadcasting can participate in the auction.