Aashrey Baliga – Page 92

India-Bharat renaming: What is the cost of India’s rebranding as Bharat?

the approximate cost of India's renaming as Bharat is a mind-boggling Rs 14,304 crore, as reported by Outlook Business. (Representative image by Ishant Mishra via Unsplash)

Renaming of a country is a costly exercise. For instance, the estimated cost of renaming Swaziland to Eswatini was $60 million.

How the Indian newspaper industry sees the impact of a newsprint price drop

According to INS many newsprint mills, across the world as well as in India, have either suspended their operations or ceased newsprint production entirely, causing concerns about the continuity of supply of newsprint across the country. (Representative image by Bank Phrom via Unsplash)

Newsprint supply from Russia has also gained momentum after disruptions in shipping lines due to the EU and US sanctions, as per industry sources.

TRAI releases recommendations on ‘Issues related to FM radio broadcasting’

The Government may take appropriate measures to provide relief to the FM radio operators to address challenges posed due to COVID-19 pandemic. (Representative image by Rod Long via Unsplash)

A Standing Committee, headed by a senior officer of Joint Secretary or above level will oversee and monitor the compliance by mobile phone manufacturers (or importers) may be established by MeitY.

Pampers launches new campaign; gives parents inside tour of manufacturing facility

Manufacturing includes a zero human touch operation which means the first person to touch the diaper is the parent!

The film features parent actors and influencers being taken on a tour around Pampers’ diaper manufacturing unit in Mandideep, Bhopal to have them see for themselves how the brand manufactures its diapers.

IDBI Bank appeals before NCLAT against ZEE-Sony merger

ZEE Media, through IDPL, to invest in NewsReach which calls itself a "PR solution platform provider connecting advertisers to their target audience."

After IDBI Bank’s earlier plea against the ZEE-Sony merger was dismissed by the NCLT, the bank has now appealed before the NCLAT in New Delhi.

Rahul Dravid goes full Bollywood in Farmley and Talented’s new ad film

Rahul Dravid in a still from the ad.

The connection between Rahul Dravid, known as ‘The Wall’ and the Bollywood film ‘Deewar’ has been conveyed through humorous spoofs in these two films, launched by Farmley and Talented.Agency, in collaboration with production house Momo Media.

India is going through a phase of creative confidence: Diageo’s Amitabh Pande

"India is the capital of creativity." - Amitabh Pande, chief consumer planning, strategy and digital officer at Diageo India

Amitabh Pande, chief consumer planning, strategy and digital officer at Diageo India shares his bullish views on India’s creative industry, Storyboard18’s YoungGuns, YoungGuns all around the globe and more.

Celebrity under fire for endorsing gaming platform: Sachin Tendulkar faced political backlash for Paytm First Game ad

“Request everyone to report videos, ads & apps like these in large numbers,” he added. (Image via Twitter - @mufaddal_vohra)

Tendulkar faced protest from a politician and not the public. He has been served a legal notice by MLA Bachchu Kadu for his involvement in Paytm’s First Game ad campaign.

Viacom18 acquires media rights for BCCI international and domestic matches

Last year, the Bombay High Court directed the BCCI to seek the opinion of the Supreme Court regarding the issue (Image source (from left to right): Moneycontrol and Unsplash)

Viacom18 Media Private Limited has acquired the media rights from September 2023 to March 2028 for a cumulative figure of INR 5,963 crores, subject to execution of definitive documentation and completion of formalities as required by BCCI, and other obligations specified in the ITT being completed.