Author: Aashrey Baliga

Why did Swiggy make this ad?

The ad spoke more to the tune of each consumer’s memory experience that they associate with brand Swiggy.

Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community in the pilot episode of Brand Blitz Quiz. Here’s a story behind the making of a modern and cutting-edge campaign by Swiggy.

Why Mukesh Ambani is betting on Reliance Retail to spearhead RIL’s future growth

As of FY23, the retail business contributed 12 percent to the group’s EBITDA, up from 7 percent in FY19. This growth has been gradual in case of retail compared to Jio (from 17 percent in FY19 to 34 percent in FY23). (Image sourced via Forbes India)

RIL is banking on India’s per capita growth to lead its retail business’ explosive growth. India’s per capita income will likely hit $10,000 by 2050, going by the trend in the last 10 years. Ambani expects its retail business to ride this growth.

India’s total internet subscribers touched 881.25 million in March 2023: TRAI

These findings come on the heels of HCLTech's strategic brand transformation efforts initiated 15 months ago. (Representative image by Kelvin Han via Unsplash)

Out of 881.25 million internet subscribers in India, the number of wired internet subscribers is 33.94 million and the number of wireless internet’ subscribers is 847.31 million.

Watch what happened when we quizzed Lloyd Mathias, Karthik Srinivasan and Sanket Audhi (Part 2): Brand Blitz Quiz

Storyboard18’s first edition of Brand Blitz Quiz is getting truly national. Brand Blitz Quiz received over 600 registrations from different corners of India. From Shillong, Bokaro, Thrissur to Tezpur, Surat and Trichy, and from top metros cites in the country, Brand Blitz Quiz is bringing madvertising geniuses from over 80 cities together.

Sai Ganesh, quiz master of Brand Blitz Quiz, quizzed leading brand geeks from the marketing community. This special episode is packed with fun-facts and unheard stories.

Hershey India launches personalised gift packs ahead of Raksha Bandhan

The brand has played on the relatability factor of “How well do you know your sibling?” (Representative image by Paras Kaushal via Unsplash)

Consumers are encouraged to scan the QR code that leads to answering fun questions about their siblings. On answering these questions, the consumer would receive a personalized wish generated by AI that can be conveniently shared over WhatsApp with their siblings.

Eveready unveils new logo and refreshes brand identity

While retaining the ‘Cat-O-9’ unit which has been a defining image of the brand, the revamped Eveready logo marks a strategic drive; it derives its inspiration from the loop of infinity.

This transformation bespeaks a future-ready, self-aware brand. The tagline ‘Give Me Power. Give Me Red.’ reinforces Eveready’s identity as an unwavering source of strength and resilience.

Pepsi at 125 years: fun facts about the cola brand

Pepsi was the first major soft drink to switch to using high fructose corn syrup instead of sugar in its recipes. (Representational image by John Fornander via Unsplash)

As beverage brand Pepsi celebrates 125 years, take a look at some interesting moments from its journey.